September 14, 2016– Seattle, Washington – nuun® and company is honored to announce their partnership with Stacy Sims to continually evolve the sports drink industry through education, product innovation and clean living initiatives. They believe the sports drink category has the ability to be a catalyst for a more active, healthier community while creating less environmental impact. The leading sports specialty hydration brand together with the groundbreaking exercise physiologist and nutrition scientist will chart a new course for the industry by maximizing athletes’ of all levels performance and health while prioritizing clean product, planet and sport.
Dr. Stacy Sims’ groundbreaking research and personal contributions have ushered in the new generation of sports nutrition by separating hydration from fueling with a priority on fluid absorption and osmolality. Stacy is currently a Senior Research Fellow at the University of Waikato Adams Centre of High Performance developing ongoing research and expanding the post-graduate program while continuing her work with world-class athletes.
“The nuun team is honored to work alongside Stacy, one of the most accomplished sport scientists in the world. Her passion for improving health and performance along with her desire to share her knowledge is truly remarkable,” shared Kevin Rutherford, nuun’s President and CEO. “There is so much opportunity for positive disruption in the sports drink industry, and it is going to take purpose driven leaders joining forces to create impactful change.”
There is a shift occurring in the industry away from high sugar, artificially sweetened products, and nuun’s 100% plant-based, electrolyte rich, low sugar line has been celebrated by health conscious athletes, events and retailers. The brand’s stewardship extends to their commitment to protect the environment and support sport in the absence of performance enhancing drugs through their internal operations and external initiatives.
“I truly appreciate and believe in nuun’s holistic approach to sports hydration, and this really attracted me to working with their team,” said Sims. “They are continually learning and evolving through the latest research in the exercise science and natural foods fields. And, nuun accomplishes this through clean practices which positively affect society and the environment.”
The partnership will kick-off at Interbike on Wednesday September 21st where Stacy Sims will be at the nuun booth, #23028, alongside Kevin Rutherford talking to the cycling industry about their vision to create the new paradigm for the sports drink industry.
About nuun & company: nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit www.nuun.com or follow them on social media.
About Stacy Sims: Dr. Stacy T. Sims has contributed to the environmental exercise physiology and sports nutrition fields for more than 15 years leading groundbreaking research and innovations throughout her academic and consulting career. Stacy is currently a Senior Research Fellow at the University of Waikato Adams Centre for High Performance advancing research in environmental considerations and sex differences across elite athletes to the general public. Prior, Stacy created natural sports nutrition products to solve problems of gastrointestinal distress and hydration for all athletes. She served as an exercise physiologist and nutrition scientist at Stanford University, the University of Otago and Massey University specializing in sex differences of environmental and nutritional considerations for recovery and performance. Stacy has continually applied her knowledge in the field educating and supporting athletes at the highest level of sport, including Olympians and Tour de France riders, and is an elite athlete herself. Recently she published ROAR with Selene Yeager focusing on food and fitness matched to the female physiology.