Chicago, IL (May 16, 2016)— Protein2o Inc., manufacturer of the nation’s top selling high protein, low-calorie waters, has announced a distribution deal with Rite Aid stores nationwide. Through this deal, Protein2o 16.9 oz. waters are now available in the sports drink coolers at 1,700 Rite Aid stores. In addition, 4,000 Rite Aid locations will also carry Protein2o in-line in the enhanced water aisle. All authorized stores will carry Protein2o’s Wild Cherry year-round and their Tropical Coconut and Harvest Grape flavors seasonally.
“Rite Aid is positioned as one of the leaders in the better for you, health and wellness space. Protein2o offers a premium product made with the purest whey protein isolate at a very accessible price point; it’s a natural fit for Rite Aid and its loyal base of health conscious consumers,” said President & CEO Bob Kral.
Protein2o recently unveiled a brand revamp and complete reformulation to 100% whey protein isolate earlier this year led by New York based design agency Flood Creative. The revamp included a transition to a sleek, new 16.9 oz. custom Amcor PowerFlex bottle and a cleaner design with more pronounced fruit imagery and bold nutrition callouts.
“The Protein2o footprint is continually expanding and the availability of our protein waters in one of the nation’s leading drugstore chains boosts our presence and opens doors for more growth,” said Brian Stuckelman, VP of Sales at Protein2o Inc.
Protein2o waters are available nationwide in top grocery, drug and convenience retailers including Jewel Osco, Giant Eagle, Roundy’s, Mariano’s, Safeway-Albertsons, Wal-Mart, Meijer, Kum & Go, QuikTrip and more.
About Protein2o
Protein2o® was created as a low calorie, low carb alternative to protein drinks packed with empty calories, carbs and sugar. It has been expertly formulated with 15g of the purest whey protein isolate in the world, rich in branched chain amino acids with the highest Leucine content of any known protein, necessary for muscle protein synthesis. To learn more visit DrinkProtein2o.com, facebook.com/Protein2o, twitter.com/Protein2o and Instagram @Protein2o. The Lighter Side of Protein.™