Pulse Beverage’s Natural Cabana Coconut Water Enters 117 King Soopers/City Market Stores

s504610750421254134_p17_i1_w640DENVER, April 26, 2016 /PRNewswire/ — The Pulse Beverage Corporation (“Pulse”) (OTCQX: PLSB) announced today that King Soopers/City Market, a supermarket brand of Kroger in the Rocky Mountains of the United States with headquarters in Denver, Colorado, has set 117 stores with Natural Cabana® Coconut Water in both Natural and Pineapple flavors. King Soopers has a significant presence in the state of Colorado on the Western slope of the Rocky Mountains from Wyoming to Pueblo, Colorado.

Robert E. Yates, CEO of Pulse, said, “When we team up with innovative major retailers like Kroger, consumers easily find our prominently displayed products thereby increasing revenue and earnings for our shareholders; we estimate annual sales from this new listing of over $200,000. King Soopers/City Market is an exciting addition for us as they are in our back yard of more than 5 million consumers, will be very easy to service and is known for an outstanding natural food section.” Mr. Yates continued, “We are coming up to our busy season and this is the first of many new sets for our Natural Cabana® brands. We are now focused on leveraging this new relationship with Kroger and bringing on a key account broker with national multi-year experience building beverage brands.”

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers beverage brands that are great tasting, good-for-you, refreshing, low-calorie natural drinks. Combining all-natural ingredients, essential vitamins and minerals, Pulse’s line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation. Forward-Looking Statements http:/ir.pulsebeverage.com/forward-looking- statements