New York, New York (June 2016) ITO EN, the world’s leading purveyor of green tea leaves and makers of the award-winning bottled tea-TEAS’ TEA Organic will debut two new organic flavors of Fuji Apple and Mango Yuzu at New York’s Summer Fancy Food Show 2016 to be held at Javits Center on June 26-28. The Japanese inspired flavors are fitting to TEAS’ TEA as it was created from the Japanese expression Ocha no Naka no Ocha- “The Tea of ALL Teas!”
The Fuji Apple was originally cultivated in Japan as an organic hybrid of two American favorites- the American Red Delicious and Janet Ralls Apple. Yuzu is a Japanese citrus fruit highly esteemed for its aromatic taste. Authentically brewed together with USDA Organic Certified tea leaves, the new TEAS’ TEA Organic flavors are only 80 calories per bottle, lightly sweetened with organic natural cane sugar and Vitamin C. The Fuji Apple is brewed with premium black tea leaves and the Mango Yuzu is brewed with green tea leaves.
“Given our Japanese heritage we are excited that these two flavors originated out of Japan” says Rona Tison, Sr. V.P. of Corporate Relations for ITO EN (North America) INC. “The flavors pair beautifully with our meticulously sourced tea leaves and brings a crisp and aromatic tea experience. Not to mention the added benefit of powerful tea antioxidants.”
TEAS’ TEA Organic has been gaining rapid distribution for its distinct clean finish and purity of taste of the tea leaf. Awarded several 1st Place awards at the North American Tea Championship(NATC), the only independent and professionally-judged tea competition in North America, the new flavors join four (4) other Lightly Sweet flavors of Pomegranate Blueberry Green Tea, Peach Ginger Black Tea, Lemon Mint Green Tea, Hibiscus Green Tea and two (2) Unsweetened flavors of pure Black Tea and Green Tea.
Packaged in eco-friendly light gauge recyclable PETE 1 bottles, each bottle is only 18.7 grams compared to industry standards of 24 grams. The company has been recognized for its sustainable and innovative tea leaf recycling program and eco products made from natural synthetic used tea leaves.
TEAS’ TEA Organic is available at specialty & mainstream markets nationwide with an SRP of $2.29. For more information, please visit teas tea.com or www.itoen.com.
About ITO EN:
ITO EN(North America) INC. a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, matcha LOVE® and Seattle based Distant Lands Coffee.