Waiakea Launches #SweatClean Summer Social Media Campaign

Y_A06SXRLOS ANGELES, June 1, 2016—Waiakea Hawaiian Volcanic Water is launching the first official #SweatClean Summer Series, a month-long social media takeover, where top athletes, performers, and influencers share their inspirational stories on how they #SweatClean, pursuing big goals with purpose and authenticity. From June 1 through June 30, fans and followers can tune into the alkaline water brand’s Facebook, Instagram, and Twitter feeds for exclusive interviews with top athletes and brand ambassadors, as well as a chance to win a trip for two to Hawaii.

Founded on a progressive triple bottom line platform, Waiakea Hawaiian Volcanic Water is known for its ongoing eco, ethical, and health initiatives, from donating clean water to millions of people in disadvantaged communities to becoming the first premium water brand of its kind to be certified CarbonNeutral®. Now, with the #SweatClean Summer Series, Waiakea plans to highlight and generate greater enthusiasm for living life with purpose, authenticity, and hard work.

“’Sweat’ is a byproduct of hard work, and ‘clean’ implies we do that work honestly, authentically, and sustainably. That’s where #SweatClean comes from,” said Ryan Emmons, founder and CEO for Waiakea Hawaiian Volcanic Water. “Throughout our #SweatClean Summer Series, followers will have the rare chance to both interact with and learn from our talented brand ambassadors, who have proven just how far you can go when you relentlessly pursue your goals and dreams with integrity and hard work.”

Waiakea’s impressive roster of brand ambassadors is made up of Olympic athletes, surfers, yogis, musicians, and more. Followers of the #SweatClean Summer Series can expect exclusive content from top ranking American surfer Lakey Peterson, professional beach volleyball players Maddison and Riley McKibbin, and lauded surfer/skater Shane Borland, to name a few.

“We are really hoping to start a conversation by inspiring people to not shy away from hard work, but instead to embrace it,” said Emmons. “Social media can instill an impression that dreams can be served up on a golden platter, but our athletes and ambassadors are here to show that in reality it takes hard work, sweat, consistent focus, and authenticity to really make it happen, and it’s totally possible.”

In addition, Waiakea fans will also have the opportunity to enter a Snapchat scavenger hunt for a shot at a paid luxury stay at Hawaii’s Hapuna Beach Prince Hotel and airfare for two to the Big Island. For details, please visit: http://get.waiakeasprings.com/hawaii-summer-trip/.

About Waiakea Hawaiian Volcanic Water

Originating as both snowmelt and rain on the Big Island’s Mauna Loa volcano, Waia¯kea Hawaiian Volcanic Water is filtered through thousands of feet of porous volcanic rock, producing one of the most delicious alkaline and electrolyte-rich natural waters in the world. For every liter bought, Waia¯kea donates 650 liters of clean water to disadvantaged communities in rural Africa through Pump Aid. In accordance with the Hawaiian practice and notion of “ma¯lama i ka ‘a¯ina”, Waia¯kea is proud to be certified CarbonNeutral® for its variety of eco-initiatives.

To find out more about Waiakea and its initiatives, please visit: http://waiakeasprings.com