CINCINNATI, OH (August 29, 2017) – As consumer demand for new flavors and better-for-you beverages continues to grow, hoist’s product line does, too. With four flavors and counting, hoist is adding Watermelon to its rapid hydration flavor lineup that already includes Dragonfruit, Strawberry Lemonade, Orange and Lemon Lime.
“Consumers are enjoying the hydration benefits hoist provides so much so that they’ve asked for more flavors,” said Kelly Heekin, president of hoist. “Based on the growing popularity of watermelon flavors everywhere and the consumer response we received to the new flavor idea, we’re excited to launch this. We’re thrilled to already be adding a fifth flavor to our hydration beverage portfolio.”
“Today’s consumer has a sophisticated palate and is well educated on better-for-you products,” said Chris McVicker, food and beverage consultant at Custom Food Solutions. “Hoist continues to deliver on both fronts with the launch of its Watermelon favor.”
Hoist will launch its Watermelon flavor in early October and will have samples available at the NACS Show October 17-20 in Chicago. For a sample of the new Watermelon flavor and to experience instant hydration, stop by the hoist booth #354.
Watermelon continues to make an appearance at the top of food and beverage trend reports as its use expands beyond the traditional summer side dish. Long known for its refreshing flavor, watermelon’s hydration and antioxidant benefits make it a favorite in today’s better-for- you marketplace.
“We’ve seen a significant increase in watermelon flavors being added to food and beverage lines this year,” said McVicker. “It’s the new go-to flavor in everything from cocktails to salsa. Despite its traditional summer season, watermelon is becoming a flavor that consumers enjoy year-round.”
Consumers can find hoist at more than 10,000 stores across the country, including CVS, Kwik Trip, Albertson’s, Jewel-Osco, RaceTrac, QuikTrip, Safeway, Giant Eagle, Kroger C-Stores and Sunoco locations.
You can find hoist at a store near you using hoist’s store locator. For more information, visit www.drinkhoist.com.
About Hoist
Founded in 2009, hoist was developed to fill a void in the adult hydration marketplace. Hoist’s formula is perfectly isotonic, meaning the formula’s density matches that of the human bloodstream and thus has the ability to be absorbed directly into the bloodstream, hydrating the body immediately. Without any added colors, high fructose corn syrup, dyes or artificial sweeteners, hoist offers consumers a way to hydrate faster while consuming less calories and less volume. Hoist is currently available at 10,000 store locations across the country. For more information, visit www.drinkhoist.com. You can also find hoist on Facebook, Twitter, Instagram and YouTube.