NEW YORK (December 7, 2017) — As announced today, JUST water has received an official B Corporation Certification. Maintaining and upholding rigorous standards of social and environmental performance, accountability, and transparency, this milestone places the brand in league with other notable B Corps within just two years since its initial launch.
“A B Corp certification validates our mission in an objective manner,” said JUST CEO Ira Laufer. “JUST has forged a new path around sustainable packaging and equitable sourcing, but B Corp provides a recognized and respected affirmation of that foundation. It also incorporates us into a community of companies that share a similar ethos. At JUST, we’re trying to do better by people and the planet. That’s what it always comes back to, and we’re proud to have the B Corp recognition acknowledging that.”
Sustainability is integral to JUST’s overarching mission. JUST is committed to changing the way consumer goods are created—starting with water, the way it’s sourced, and bottled. The brand sources 100% spring water in an equitable partnership with the town of Glens Falls, NY, paying a premium for the water which supports the local community. The JUST water bottle is paper-based, a fully recyclable carton made from 82% renewable resources. JUST takes pride in being a collective part of creating a world where businesses doing right by the people and the planet are the norm, not the exception.
Andy Fyfe from B Corp Growth at B Lab adds, “JUST water certifying as a B Corp is a testament to its commitment of using business as a force for good right out of the gate. It builds a foundation for the company to remain loyal to its mission for the long run and by doing so, joins a community of over 2,000 companies, across 60 countries, and 150 industries leading the way to inspire the next generation of leaders.”
“We’re very honored, proud, and excited to be recognized as a B Corp,”said JUST founder Jaden Smith.
Produced for improved environmental and community impact, JUST water is available nationally at Whole Foods Market, Kroger, Stop & Shop, Wawa amongst other leading accounts.
About JUST water
Founded in 2015, JUST is a consumer goods company dedicated to producing responsibly sourced quality products, contained in sustainably innovative packaging. The first product, JUST water is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 82% renewable resources. The company mission to create environmental and social value along the supply chain, extends to partnerships with environmental non-profits, key members of the science and innovation community, as well as university collaborations, event alliances and community projects. JUST water is sold in North America at over 15,000 retail locations. For more information please visit http://www.justwater.com.