Repurposed Pod to Host Happy Hour at Natural Products Expo East

(September 2017) — Artisanal cocktails have been on the rise for years, but this year marks a notable uptick in the popularity of craft non-alcoholic beverages.

A recent Wall Street Journal article by Aleksandra Crapanzano states: “Bartenders and mixologists across the country are upping their soft game, creating mocktails with the same degree of attention and creativity once reserved only for the hard stuff.”

To meet the demands of the ever-more discerning drinker, bartenders are searching for unique mixers to help elevate their concoctions. Repurposed Pod fits the bill with its naturally vivacious flavor that is both sweet and slightly tart. Repurposed Pod is a cold-pressed, non-GMO 100% virgin cacao juice that delights consumers not just because of the taste, but for its unique health benefits and innovative supply chain as well. Repurposed Pod is exhibiting at Natural Products Expo East in Baltimore from September 14 – 16 at Booth #9000. Come by for A Very Happy Hour Thursday 4-6 PM for mocktails as well as cocktails!

Consumers, especially millennials, a $200 billion buying powerhouse, are looking for more out of their cocktails and a healthy serving of fresh cacao juice satisfies that need. Repurposed Pod harnesses the superfood powers of cacao, which contains a high variety of phytonutrients, antioxidants and flavonoids. Repurposed Pod also fulfills the Millennials shopping demands, per EcoFocus report: Millennials are leading the escape from mass produced, over-processed and over-packaged foods and beverages with a demand for real, less processed ingredients. They want the preservatives and artificial ingredients out, and natural, nutrient-dense ingredients in.

69% of Millennials have changed what they buy in order to avoid artificial ingredients in foods and beverages.

Repurposed Pod is sustainable, ethically sourced, supports farmers and adheres to agricultural practices that are beneficial to the environment. Their innovative beverage uses the white pulp from cacao pod that is often thrown away during chocolate production. The unique harvesting process is as follows: the cacao pods are carefully removed from the tree and sliced open by hand with a machete, then farmers scoop out the beans and the white pulp and separate the pulp from the beans. The beans are sent on their way to become chocolate and the fruity pulp is pressed into fresh juice for Repurposed Pod.

 

Discover the unique flavor of Repurposed Pod with this Founder’s Favorite recipe created by Steven Wood from the Press Room in Lancaster, PA.

About Repurposed Pod

Repurposed Pod is a cold-pressed, non-GMO 100% virgin cacao juice that is naturally sweet and lightly tart. Repurposed Pod is sustainable, ethically sourced, supports farmers and adheres to agricultural practices that are beneficial to the environment. Repurposed Pod utilizes the white pulp from the cacao pod that is traditionally thrown away during chocolate production to create a tantalizing beverage that can be added as a superfood boost to smoothies or juices and soda water, as a mixer for alcoholic drinks, reduced as a syrup for desserts and much more!

Repurposed Pod is available as an 8.75 fl oz multi -use bottle through KeHE and Albert’s Organics and is also available in bulk packaging for food service and manufacturers.

Join the Repurposed Pod community on Instagram and Facebook (@repurposedpod)

For further information or to schedule an interview, contact; Margaret Marchuk, Christie & Co, mmarchuk@christieand.co, or Alissa Sears at alissa@christieand.co.

1 Crapanzano, A. (2017, August 23). You’ll Never Miss the Booze: The New Non-Alcoholic Cocktails. Retrieved from https://www.wsj.com/articles/the-rise-of-the-sophisticated-mocktail-alcohol-free-drinks-go-gourmet-1503493200

2 Oliver, K. (2017, June 15). Cacao Nibs: Superfood that Boosts Energy and Burns Fat. Retrieved August 31, 2017, from https://draxe.com/cacao-nibs/NPEE Booth #9000