FARGO, N.D. — Native to the Midwest region of North America, but still largely unknown in the United States, the aronia berry is the nutrient-packed superfood for which the consumer health industry has been waiting. Cornering this new market in the US is the aronia berry infused water, ax-water.
“I started growing aronia berries as a hobby and as a way to spend more time with my grandparents on their farm. It was only later that I learned how incredible this little berry was,” said Blake Johnson, agriculture and biosystems engineer and Co-Founder of ax-water. “The aronia berry is hugely popular in Europe where they grow over 55 million pounds a year. They understand the natural benefits of the berry and possible health outcomes that can be impacted, including improved circulation, stabilized blood sugar levels, and lower blood pressure. Once I understood this, I knew I had an opportunity to bring health and wellness to consumers, and especially athletes, across the country.”
Boasting a higher antioxidant count that 276 other edible items, according to a 2007 USDA study, the low calorie, high fiber aronia berry beat out nearly all other berries, including blueberries, cranberries, acai berries, and pomegranates with their unparalleled free-radical fighting power.
In addition to the high antioxidant count, aronia berries are one of nature’s most potent anti-inflammatories.
“With continued aerobic exercise, like running, cycling, and swimming, studies have shown an increase in the release of free radicals and oxidative stress in the body, resulting in inflammation,” said Dr. Jim Johnson, a sports medicine physician. “Incorporating natural anti-inflammatories into a diet, in addition to other recovery techniques, can help to mitigate the symptoms of chronic inflammation and delayed recovery of the body.”
Made from all natural ingredients, with no erythritol, preservatives, or artificial coloring or flavoring, each bottle of ax-water has only 30 calories and packs all the benefits of the aronia berry into 16 oz. Offered in three flavors, Lemon, Black Tea, and Blackberry + Pear, ax-water provides a bright, refreshing hydration alternative that is accessible to any athlete looking to combat the effects of free radicals and enhance recovery.
ax-water is currently available for purchase via Amazon and is expanding to retail outlets across the country. If you are interested in carrying ax-water, please contact firstname.lastname@example.org.
Founded in Fargo, North Dakota in 2017, ax-water is an all natural, American made, health and wellness beverage taking the US by storm. Harnessing the power of the aronia berry, ax-water is the brainchild of Blake Johnson, an agricultural and biosystems engineer and Wade Gronwold, entrepreneur and athletic trainer. Made from all natural ingredients, and containing only 30 calories, ax-water packs all the antioxidant and anti-inflammatory benefits of the aronia berry into 16 oz. Currently offered in three flavors, Lemon, Black Tea, and Blackberry + Pear, ax-water harnesses the power of one little berry into one big drink. In 2017 at the 14th Annual Zenith Bottle Water Congress in Barcelona, Spain ax-water took home three awards — 2nd place for Best Functional Beverage, 2nd place for Best New Water Concept and 3rd place for Best New Brand/Brand Extension. In addition, in a survey carried out by a panel of judges at the Zenith Global Water Congress, ax-water was chosen Most Likely to Succeed in the Entrepreneur Panel.