AUSTIN, Texas – Local beverage company Bibi Beverages, formerly Before Elixir, today announced their summer lineup of three new alcohol detox drinks, which prevent hangovers, eliminate hangovers and reduce redness. Each is 2 ounces and contains more active ingredients than any other hangover product, making them the most compact and effective detox shots on the market and something you and your liver both can appreciate! The line launches on Indiegogo today and is available for pre-order for delivery in September.
What makes Bibi different from other hangover products is their carefully selected and tested ingredients. Nightcap, their hangover aid, contains DHM, a compound found in the oriental raisin tree plant that is the most powerful hangover preventing plant in the world. It is clinically proven to remove acetaldehyde (the toxin that causes hangovers) from your body. Nightcap also contains milk thistle which flushes toxins from your liver, magnesium improves sleep, and Vitamins B6 and B12 provide energy for the following day. Bibi’s line also includes Morning After, the first ever product designed to relieve hangovers. Morning After contains activated charcoal, a highly effective detoxifying ingredient, 5-HTP improves your mood to get rid of those irritable mornings, ginger extract alleviates nausea, and Vitamin C is a powerful antioxidant.
To further differentiate themselves from the competition, Bibi Beverages is natural and uses no artificial flavors, sweeteners, or added color. A claim few other hangover products can make. For health the health conscious drinkers out there each drink is only 20-25 calories and includes monk fruit, a natural zero calorie sweetener.
When asked why she created Bibi, Founder and CEO Jen Du explains, “Drinking is a big part of our social lives, but for me it was painful and awkward. Drinking gave me terrible hangovers and turned my whole body bright red. While everyone else was having a good time, I felt excluded from the fun. I knew there had to be a solution to this problem. That’s why I created Bibi.”
Du goes on to say, “When I looked at what was out there, no one was having fun with their products. Everything looked very medicinal and serious, which is the opposite of what people who go out are doing. So I wanted to make something fun and playful. I think being the only female founder in this category helps me bring a different perspective.”
This is Du’s second Indiegogo campaign. She completed a successful Indiegogo 3 years ago for the launch of her first product.
Aptly named, “Bibi” is short for Bibiana, the Patron Saint of hangovers. Bibi’s heavenly influence can be seen in a set of wings around the logo and a halo wrapped around each bottle. Bibi’s branding is bright and cheerful. Each bottle’s color reflects the time of day you’re supposed to drink it. The names Nightcap,Morning After, and Lighten Up are fun and purposefully cheeky, much like the people who’ll be drinking them. To check out the progress of their launch on Indiegogo visit https://igg.me/at/bibi.