BodyArmor Launches Octagon Orange

WHITESTONE, N.Y. — BODYARMOR Sports Drink has released a new 28oz flavor, named “Octagon Orange,” which is available now exclusively at 7-Eleven’s 8,000+ convenience stores nationwide.

“Octagon Orange” comes on the heels of the release of BODYARMOR’s “Knockout Punch” earlier this year – the first co-branded label design for BODYARMOR’s partnership with the UFC as the “Official Sports Drink” of the mixed martial arts organization.

In October 2017, BODYARMOR became the first-ever “Official Sports Drink” of the UFC, the world’s premier mixed martial arts organization. BODYARMOR Sports Drink and BODYARMOR SportWater are hydrating all fighters in the Octagon for all U.S. events, including the upcoming UFC 226 in Las Vegas. BODYARMOR currently supplies the UFC Performance Institute’s two “BODYARMOR Hydration Stations” and also serves as the presenting sponsor of select UFC weigh-in events, along with providing corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

About BODYARMOR Sports Drink:

BODYARMOR continues its rise as the fastest-growing sports drink in the category, having seen a 100% increase in sales from last year. The consumer demand for a better-for-you sports drink has made BODYARMOR the #3 sports drink in the U.S.

BODYARMOR is a premium, sports drink that provides superior hydration. It is low in sodium and high in potassium and is packed with electrolytes, coconut water and vitamins. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2018, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes.