EL SEGUNDO, Calif. – CORE Nutrition, purveyors of CORE Hydration pH-balanced water, the No. 3 domestic premium water in the nation, will unveil its enhanced formula of CORE Organic, the USDA Certified Organic nutrient-enhanced hydration with antioxidants, that will feature an innovative immunity support ingredient along with two new flavors at the Natural Products Expo West Trade Show.
Launching nationwide in Spring 2018, CORE Organic is bolstering its formula with a new functional benefit as well as expanding the line’s flavor range with Orange Mango and Cherry Berry Lime. The new flavors feature tried and true favorites with top-trending fruit flavors for an innovative and delicious twist. CORE Organic’s new formula will now also support consumers’ daily immunity through the use of inactivated cultures making it the perfect beverage to support today’s active and busy lifestyles.
The addition of inactivated cultures will make CORE Organic the first shelf-stable beverage with an ingredient to provide an immunity benefit typically associated with probiotics. Inactivated cultures, from the strain Bacillus coagulans, are probiotic-derived cells that are clinically proven to support your daily immunity.
“Seventy percent of immunity starts in your core (gut), so naturally it makes sense that the CORE brand should bring an immune health benefit to consumers,” said Eric Berniker, CORE Nutrition’s Chief Marketing Officer. “Not only does CORE Organic taste great, but it also supports a healthy lifestyle with low sugar and calorie content. With new enticing flavor combinations, like Orange Mango and Cherry Berry Lime, we continue to make organic enjoyable without the compromise, and now with added benefits.”
CORE Organic contains free-radical fighting antioxidants, is low glycemic with less than 1g of sugar and only 5 calories per serving, and is gluten-free, non-GMO, OU Kosher, soy-free and vegan. Each serving of CORE Organic contains antioxidants that are equivalent to between 1/4 – 1⁄2 cup serving of blackberries or cherries.
CORE Organic offers nutrient-enhanced hydration that delivers what consumers have been thirsting for but unable to find to date… an organic, low calorie and great tasting beverage that supports their overall wellness and daily immunity. In addition to being USDA Certified Organic with only 5 calories per serving, each CORE Organic variety is also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains free-radical fighting antioxidants that are equivalent to between a 1/4 – 1⁄2 cup serving of blackberries or cherries per bottle, derived from white tea extract, maqui berry, zinc and vitamin C.
CORE Organic is available at CVS, Kroger, Safeway-Albertsons, Walgreens, 7-Eleven and more.
CORE Hydration will also be debuting a convenient six-pack of 30-ounce bottles, the No. 5 premium water SKU in the country. The new 30-ounce six-pack will now allow consumers to conveniently pantry load their favorite CORE water sku.
Attendees of Expo West are invited to sample CORE’s existing and new offerings at booth #5786 from March 8-11 at the Anaheim Convention Center. For more information, please visit www.core-hydration.com and follow CORE Nutrition on Instagram (@core), Twitter (@COREdrinks), and Facebook (CoreHydration).
About CORE Nutrition, LLC.
A health and wellness company founded in 2015 on innovative design and science, CORE Nutrition is the maker of CORE Hydration pH balanced water and CORE® Organic nutrient-enhanced fruit hydration with antioxidants. CORE Nutrition was founded by beverage industry veteran Lance Collins, best known for creating billion-dollar brands such as FUZE and NOS Energy. CORE Hydration is a premium bottled water that is perfectly balanced to work in harmony with your body’s natural pH. Through a unique process, CORE Hydration is ultra-purified and balanced with electrolytes and minerals to achieve your body’s “Perfect pH” of 7.4. Available in 44-ounce, 30-ounce, and 20-ounce wide mouth closure PET and a 24 ounce sports-cap PET, as well as in a 16.9 ounce and 30-ounce six-pack, CORE’s revolutionary contoured bottle is 100% recyclable and BPA free. The company’s second product line, CORE Organic, offers nutrient-enhanced hydration that delivers what consumers have been thirsting for but unable to find: an organic, low calorie and great tasting beverage that supports their overall wellness and daily immunity. In addition to being USDA Certified Organic with only 5 calories per serving, they are also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains antioxidants that are equivalent to between 1/4 – 1⁄2 cup serving of blackberries or cherries per bottle, derived from white tea extract, maqui berry, zinc and vitamin C. CORE’s celebrity brand ambassadors include Adam Levine, Demi Lovato, Diplo, Ellie Goulding, Karlie Kloss, and Katy Perry. CORE brands can be found at major retailers such as 7-Eleven, Circle K, Wawa, Albertsons, Kroger, Safeway and Target.
For more information and to find a retailer near you, please visit www.core-hydration.com.