NEW YORK — Dirty Lemon’s first and highly anticipated collaboration with Vogue is now available to the public. The newest elixir, presented in a matte black bottle with a contrasting black glossy V, is the second ideation of the collaboration and first to be available for purchase. The product was initially introduced in a limited edition, glitter-embellished bottle in December at a pre-holiday bash celebrating the partnership and featuring an exclusive performance by Cardi B.
“We’re extremely excited to be partnering with Vogue for this innovative, first-to-market beverage collaboration. Dirty Lemon exists at the intersection of fashion, food & technology. Our brand is inspired every day by the iconic imagery, lifestyle, and influence that embodies the Vogue brand.” Zak Normandin, CEO of Dirty Lemon.
Presented in Dirty Lemon’s signature sleek bottle, the newest elixir is crisp and refreshing with a marked ginger flavor. The elixir features a combination of ginger, acerola and hibiscus flower, promoting healthy digestion and daily immune support with 150mg of vitamin C per bottle. The pairing of ginger and lemon is time tested and is long recognized as a highly functional blend used in natural health remedies. True to Dirty Lemon fashion, the elixir has less than 1g of sugar and only 15 calories per serving.
DIRTY LEMON x VOGUE is available now for $55/case with the option to add a year-long Vogue subscription for an additional $10.
About Dirty Lemon
Dirty Lemon captivated a global audience with its unprecedented launch in 2015 as the world’s first direct-to-consumer beverage brand, selling exclusively by text message. The company created SMS-based distribution technology to enable seamless communication with customers and frictionless access to their portfolio of beverages. Since the launch, Dirty Lemon has sold over 2 million bottles to more than 100,000 customers worldwide. This disruptive distribution strategy enables the company to meet the rapidly evolving tastes and preferences of the modern consumer while building the beverage platform of the future.
The launch of this product is the first of many future collaborations for the direct-to-consumer brand, who is using their unique text-to-order model to partner with best-in-class companies and individuals to become a platform for customization. The operational infrastructure created by DIRTY LEMON has the capability to create unique products from ideation to consumption in 30 days which supports rapid adaptation and proves to be hugely beneficial for collaborations.
The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion.