Distribution Roundup: Celsius Enters CVS

Celsius Enters CVS

Marking its first entry into drug stores, fitness drink Celsius is now available in 550 CVS stores nationwide, the company announced last month. CVS stores will carry the brand’s Sparkling Orange, Sparkling Watermelon, and Raspberry Acai Green Tea flavors in checkout lane coolers.

“Celsius aligns with CVS’s commitment to helping people maintain their health,” said John Fieldly, Celsius’ Chief Financial Officer and Interim CEO. “Based on our mounting successes and continued growth, we know Celsius will attract a health minded consumer and create an offering CVS can be proud to have in their cold coolers. We remain excited for the opportunity to further penetrate their total network of over 9,600 locations.”

In addition to CVS, Celsius has increased its presence in traditional retail outlets with its expansion in Food Lion and Hannaford stores. Food Lion has 1,100 stores in the South Atlantic, Georgia, and the Mid-Atlantic regions and Hannaford has 189 stores throughout New England. Both retailers are banners under Ahold Delhaize.

GoLive Probiotic Also Adds CVS Stores

Celsius isn’t the only new beverage lining the shelves at CVS. GoLive Probiotic has entered 2,500 CVS stores, placing five SKUs of the brand’s bottled line on its digestive health shelf, including a CVS-branded variety flavored with passion fruit and pineapple. The placement also includes the brand’s powdered line.

Zola Goes Statewide in California

Zola has signed a distribution deal with Statewide Beverage Company to grow distribution of its recently rebranded portfolio of “plant-based hydration” coconut water and acai juice based products in the Southern California market. The agreement comes ahead of a Summer launch for Zola’s new Organic Sparkling Energy Water line, which complements a previously released coconut water-based Organic Hydrating Energy Drink line.

“We spent the past year building out a new team, updating the Zola brand and creating innovative plant-powered hydration beverages,” said Zola CEO Chris Cuvelier in a press release. “Statewide Beverage Company is a strategic sales partner that will accelerate the launch of our new items, fuel distribution expansion, and tell our brand’s story to a broader audience.”

According to a press release, Zola sees the Southern California market as vital to the growth of natural and organic beverage brands and said Statewide will deepen Zola’s presence there.

“We are inspired by Zola and believe in the product, the team and most importantly the brand,” said Statewide CEO Jeff Javidzad in the release. “We’re excited to collaborate with Chris and his team in bringing their vision and innovative products to market nationwide and look forward to helping broaden Zola’s distribution and success in the U.S.”

Hoist Expands in Texas

Flavored hydration water brand Hoist has entered Buc-ee’s stores in Texas with eight facings, the company told BevNET last week in an email.

The brand is also now available at the Marine Corps Exchange at Fort Knox, Ky. The expansions are being accompanied by a sampling campaign and a new online promo video via Barstool Sports, which the company said launched earlier this month and has already resulted in a surge in online sales.