Distribution Roundup: Seven Sparkling Expands in Target

Seven Sparkling Launches New Mocktails, Spritzers in Target Stores

Seven Sparkling announced last week the launch of four new mocktail flavors, including Orange Mimosa, Grapefruit Paloma, Fruiti Sangria, and Lime Mint Mojito. The products will launch over the next week into 630 Target stores nationwide with an exclusivity agreement, the company stated in an email sent to BevNET.

The company will also launch a new Seven Spritzer line. Initially aimed at the kids market, the company said the line will instead be marketed to all ages. The entire line will launch nationally in 1,800 Target stores and Whole Foods Market will carry two of the three SKUs in 450 stores. The line contains 3-4 grams of sugar and 15 to 20 calories per 8.4 oz can.

King’s Row Coffee RTD Line Launches in Whole Foods

New Hampshire-based startup King’s Row Coffee has launched its King’s Brew nitro cold brew line in 38 New England Whole Foods Market stores. The nitro line is the first ready-to-drink product from the coffee roaster, which was founded in 2014.

“We couldn’t be more excited to bring King’s Brew to all of New England, our home, with an incredible, value-oriented partner like Whole Foods,” said King’s Row founder Craig Shelton. “We spent over a year perfecting King’s Brew, and are thrilled to offer a truly exceptional, local coffee experience in the convenience of a can.”

According to CEO Sam Sabky, King’s Brew is marketed as ultra-premium product. The Whole Foods launch will be accompanied by storewide demos, promotions, and giveaways.

HyVIDA Partners with UNFI

Hydrogen-infused sparkling water maker HyVIDA Brands has partnered with UNFI to distribute its products in the New York metro area, New England, and parts of the Midwest, the company announced in a press release last week.

“A first in the world, HyVIDA’s Hydrogen Infused Sparkling waters aligns perfectly with UNFI’s mission to deliver emerging healthy products to the health conscious consumer,” said Rick Smith, President & CEO of HyVIDA, in the release.

XYIENCE Enters Target

XYIENCE, a zero-calorie energy drink marketed by Big Red, is rolling out to 192 Target stores nationwide, the company announced in a press release last week. Available flavors will include Cherry Lime, Mango Guava, and Blue Pomegranate and will retail between $1.99 to $2.29 per 16 oz. can. The brand will also be available online via Target’s online store.

“XYIENCE is excited to be a part of Target’s continued efforts to provide a wider range of better-for-you products to their clientele,” said Tiny Nelson, SVP of Sales of Big Red, Inc., in the release. “The expanded distribution will introduce many new consumers to our great tasting product that provides sustained energy.”

Hank’s Gourmet Beverages Expands in Tri-State Area

Philadelphia-based craft soda maker Hank’s Gourmet Beverages has partnered with Long Island City-based distributor Abraham Natural Foods to service the Tri-State area. According to a press release, the partnership will grow the brand’s footprint in grocery, natural and specialty grocers.

“Though we’re loyal and true to our Philadelphia roots, we’ve always loved New York, and felt like our root beer and other flavors belonged there – in the gourmet stores, delis, specialty markets and bodegas scattered throughout the boroughs and surrounding communities,” said president John Salvatore in the release. “And when we decided to deepen our presence in New York, we knew there was nobody better positioned than Abraham to bring us to market. They are totally street-smart, true experts about this sophisticated and concentrated retail environment.”

Hotshot Coffee Hits Amazon, Adds New Distributors

You can now have a hot cup of coffee delivered right to your door. Hotshot Coffee, which markets a line of canned coffees and hot chocolates utilizing patented technology to keep the liquid hot, launched online via Amazon on July 1, the company announced in a press release last week.

The ecommerce expansion comes as the brand builds its retail presence across the country, having recently secured new distribution contracts with Gordon Food Service in Chicago, Vistar in Colorado, S. Abraham & Sons in Michigan, and Palmer Food Services in upstate New York. The company has previously partnered with distributors S.K.I. Beverage in New York City and Tri State Theater Supply in Tennessee.

Hotshot has also entered New York area sports venues, including Madison Square Garden, Richmond County Bank Ballpark in Staten Island, and Berry Park in Brooklyn.

“Concessionaires are proving to be a great channel for Hotshot,” said founder and CEO Danny Grossfeld in the release. “Grab and go is ideally suited for stadiums, movie theaters and entertainment venues, but until recently the quality of the coffee wasn’t what consumers expected from their barista experiences.”