BOTHELL, Wash. – Essentia, the pioneer of ionized alkaline bottled water in the U.S., today announced that it is winning in the hottest category in the beverage industry with significant and accelerated growth at retail. This achievement is a direct result of the brand’s laser-focused business strategy.
Essentia’s custom-built distribution system has combined more than 200 of the best independent distributors and bottlers in the U.S.A. The close connections Essentia has forged with its distribution partners and retailers continues to be at the core of its success.
2017 represented the brand’s most successful year to date – at the close of the calendar year, Essentia’s retail availability reached nearly 100% of the U.S. population. With over 60,000 retailers nationwide, Essentia is now more accessible than ever before to consumers looking for better hydration alternatives.
This vast availability and heightened awareness of the brand are just two of the significant factors that led Essentia to be able to double its revenue in 2017, ending the year with approximately $124MM in retail measured sales1. With a sales team that is overachieving in every retail channel, Essentia has also become the highest velocity premium water in both the Food and Drugstore channels.
“In 2017, my overall focus was to support Essentia’s projected growth by helping bring every aspect of our business up to the level of performance that rapid growth requires,” said Ken Uptain, CEO and founder of Essentia Water. “We achieved this through our team members demonstrating an unwavering commitment to broadening our visibility across the country, whether that was through sales, marketing or operations. By staying focused and remaining committed to our brand’s mission, we have the opportunity to make 2018 another stand-out year for Essentia.”
The positive momentum from 2017 has already carried over to the new year, with sales surpassing original goals in each of the first two months of 2018. Most significantly, this continued progression comes from the velocity driven by consumer interest in Essentia and the bottled water category as a whole – one of the few categories that has seen significant and consistent growth at retail.
“We are seeing the growth trends in 2017 continue,” said Neil Kimberley, Chief Strategy Officer at Essentia Water. “With water consumption steadily increasing – and premium bottled water growing at rates well above non-premium water and sparkling or flavored – premium water is one of the hottest categories out there.”
To learn more about the benefits of Essentia or to find a retailer near you, please visit essentiawater.com.
About Essentia Water, LLC:The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Essentia is known for its unique ionization process which results in an alkaline water that is better at rehydrating2. Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and the brand is now distributed widely across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel3. To learn more about Essentia, please visit essentiawater.com or connect with Essentia onFacebook, Twitter, or Instagram.
1IRI MULO+C + SPINS + Nielsen Whole Foods, 52 Weeks Ending 12/31/17.
2Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two hours following moderate aerobic exercise.
3IRI + SPINS L52 weeks ending 1/28/18.