Hoist Expands Leadership Team with Advisory Board Led by Hal Kravitz

CINCINNATI, Ohio – Hoist, a hydration beverage company based in Cincinnati, has been rapidly expanding since its launch in 2009. As the company continues to introduce additional flavors and enter new markets nationwide, other exciting initiatives include a new advisory board and the company’s first capital raise.

The advisory board will be led by Hal Kravitz, who has a strong history of leading beverage companies to success. Kravitz is also an equity partner in hoist.

Kravitz’s extensive background, which encompasses management roles in both the brand and distribution areas of the beverage industry, includes the following roles:

  • Chairman, board of directors for the Certified Management Group (CMG)
  • Member, board of directors for Celsius, Inc.
  • CEO, AQUAhydrated, Inc., the performance water brand created by Mark Wahlberg and Sean “Diddy” Combs. In Kravitz’s three years with the brand, the company’s revenue tripled.
  • Founding Partner, InterContinental Beverage Capital Inc.
  • 30 years at the Coca-Cola Company; most recent positions included Senior VP, Franchise and Commercial Operations for Coca-Cola North America and President, Glacéau division, where he led vitaminwater and smartwater, which have both grown to $1 billion brands.

“Hal’s experience in the beverage industry is unrivaled, and we’re thrilled to bring him on board at hoist,” said Ben Schmidt, Vice President of hoist. “There’s never been a better time to get Hal involved. His impressive resume will help us significantly as we continue to grow and expand our business. We look forward to utilizing Hal’s beverage industry expertise to keep hydrating our customers across the country.”

Among other initiatives, Kravitz is working with the hoist team to develop the strategy behind its first outside capital raise and to identify additional strategic advisory board candidates.

“The hoist team’s enthusiasm and energy is contagious,” said Kravitz. “I couldn’t be more excited to join their team. I’m passionate about growing beverage brands, and hoist is a great product with exponential growth opportunity. I look forward to being a part of the team and moving the hoist brand forward.”

Albert (Trey) Heekin, partner at Frost Brown Todd, will also serve as an advisory board member as well as legal counsel for hoist. Heekin’s background includes expertise in corporate law, small businesses and venture capital financing. Additional advisory board members will be named later this year.

You can find hoist at a store near you using hoist’s store locator. Flavors include Dragonfruit, Watermelon, Strawberry Lemonade, Orange and Lemon Lime. For more information, visit www.drinkhoist.com.

About Hoist

Founded in 2009, hoist was developed to fill a void in the hydration marketplace. Hoist’s formula is perfectly isotonic, meaning the formula’s density matches that of the human bloodstream and thus has the ability to be absorbed directly into the bloodstream, hydrating the body immediately. Without any added colors, high fructose corn syrup, dyes or artificial sweeteners, hoist offers consumers a way to hydrate faster while consuming less calories and less volume. Hoist is currently available at 10,000 store locations across the country. For more information, visit www.drinkhoist.com. You can also find hoist on Facebook, Twitter, Instagram and YouTube.