NEW YORK — JUST Water, a 100% spring water ethically sourced from Upstate New York that is packaged in a bottle made of 82% renewable resources, today announced that its new JUST Infused fruit essence-flavored waters will be available at all Whole Foods Market stores in September 2018.
JUST Infused expands the brand’s commitment to sustainable packaging and ethical sourcing. Comprised of three USDA organic flavors – lemon, tangerine and apple cinnamon – JUST Infused is the same ethically sourced spring water with a touch of organic essence added. JUST Infused fruit essences are derived directly from water distilled with lemon, tangerine rinds or apple-cinnamon puree, yielding a concentrated infusion that is then sparingly added for a refreshingly subtle flavor and aroma. JUST Infused is packaged in the same carton as the core spring water with an eye-catching color for each unique flavor.
Whole Foods Market committed to launching the lemon and tangerine flavors in September. The expansion reflects the retailer’s growing commitment to JUST, having launched the brand exclusively in 2015. These new products represent Whole Foods Market’s ongoing dedication to offering shoppers food and beverage options that continue to push the boundaries of clean-label standards, transparency and sustainability.
“JUST has been a strong innovator in the carton-bottled water space since launch and Whole Foods Market is pleased to be able to support a continued partnership with the brand,” says Lee Robinson, Whole Foods Market’s Senior Global Category Leader covering the beverage category.
JUST CEO, Ira Laufer, comments “Whole Foods Market remains a key partner in JUST’s mission to create products that are sustainably sourced and ethically packaged. From day one, we’ve deeply appreciated the support from the Whole Foods Market team and the fact that they’re willing and eager to champion not only JUST, but many, many brands with similar sustainability goals.”
JUST Infused will sell for $1.69-$1.79 per bottle. Each flavor has 0 calories, 0 sugars, 0 sweeteners, 0 artificial flavors and 0 preservatives.
Founded in 2015, JUST is a consumer goods company dedicated to producing responsibly sourced quality products, contained in sustainably innovative packaging. The first product, JUST water is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 82% renewable resources. A Certified B Corp, the company’s mission to create environmental and social value along the supply chain extends to partnerships with environmental non-profits, key members of the science and innovation community, as well as university collaborations, event alliances and community projects. JUST water is sold in North America at over 10,000 retail locations. For more information please visit http://www.justwater.com.