LIFEAID Announces Permanent Price Reduction to FITAID RX

Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment of FITAID RX.

Complementing the price reduction is a week-long partnership and activation full of athlete signings, giveaways, and parties, including hosting The Official 2018 Reebok CrossFit Games After-Party, filled with DJs, performers, and more.

Available exclusively at CrossFit affiliates in the US, Australia, and parts of Europe, the global line extension launched in the summer of 2017 as an expansion to the popular recovery product FITAID, with the inclusion of creatine. The addition of creatine, as well as the matte coated black and gold can, were voted on and directly chosen by LIFEAID Beverage Co.’s own CrossFit resellers, aka ‘box-owners’ (as these license affiliates are called). Currently RX is sold in over 6,000 boxes globally.

Previously sold at a slightly higher premium price point, the polarity seemed problematic for resellers, so LIFEAID took note and adjusted tactics, “We listened to one of our most trusted and loyal reseller groups, and we recognize their continued importance to the brand we are building.” Co-founder and LIFEAID president, Dr. Aaron Hinde shared, “These athletes, coaches, and owners know how important clean recovery and bespoke nutrition is to serve their bodies and minds, we want to keep their pocket books healthy as well.”

In addition to creatine for recovery, RX sku contains the same ingredients as the premium RTD, FITAID, with Glucosamine, Glutamine, BCAAs & other supplements for joint and muscle recovery, muscle stamina, flexibility, agility, and cardiovascular support. Vitamins C, D, E are powerful antioxidants for fatigued bodies and assist by providing immune support. CoQ-10 & Omega 3 EFAs aid cardiovascular health and FITAID is Paleo Friendly. Additionally, FITAID RX has a more berry taste profile in contrast of the more citrus centered FITAID.

The new reseller pricing goes into effect on August 1st still in time for the hot summer selling season critical for all in the RTD category. LIFEAID has been equally making hot gains recently with record authorizations including Kroger, Safeway, Walmart, GNC and CVS.

About LIFEAID Beverage Co.

LIFEAID – The Functional Beverage Company is the creator of clean, healthy and convenient nutritional products for different active lifestyles. Products are currently sold in over 20,000 domestic outlets and over 22 countries, having twice now placed on Inc. 500’s Fastest Growing Companies. Learn more at LIFEAIDbevco.com

CrossFit Inc., is the registered trademark owner of the CrossFit Games ® mark which is used under license.