Nerv Begins Retail Launch in Arizona and California

PHOENIX — Nerv, invented by Neuroscientist, Dr. Michael Jiang, 27, announces the launch of its breakthrough 2 oz. supplement to help millions of people around the world take control of their stress and anxiety, a mounting problem among young people often attributed to the negative impacts of social media.

Michael, a prodigious scientist brought to America on scholarships, noticed many fellow students repeatedly experiencing debilitating episodes of anxiety and stress. A recent report by the Center for Collegiate Mental Health showed that nearly half of US college students seek help for anxiety or depression.

“Anxiety and stress are problems without borders. It is fueled by social and financial pressure, political turmoil and fear. While social media has an undeniably positive impact, for many, especially young people, it has created a new form of social anxiety.” His creation was Pherelax, a formulation which consists of naturally occurring and nutritional supplements, classified by the FDA, that are clinically proven to combat anxiety and stress.

Pherelax, which is the active ingredient in Nerv, targets the amygdala, the part of the brain that controls anxiety, fear and stress, working as an “off switch” that signals brains to tame neurons that become overactive when fearful and worried, thus lowering anxiety and providing peace of mind.

After formulating Pherelax in 2016 and winning the Bernard Pitch the Summit Competition, Nerv generated thousands of online pre-orders on Indiegogo where it was fully funded in under a week and featured as a trending product. Focus groups reported 75% of participants feeling more social and comfortable around others after taking Nerv, with 90% recommending it to a friend and 100% saying they would take it again.

“Nerv is the yin to the yang of modern life,” said Michael. “While generations of youth are growing up ingesting energy drinks to hyper-stimulate their senses, massive overconsumption of stimulants is only worsening the problem. Nerv works in the opposite way to an energy drink, promoting calm and mindfulness. I guess you could call Nerv the ‘anti’ energy drink.”

Nerv is available online in 6- and 12-packs at and, and is finding its way onto retail shelves throughout Arizona and Southern California where it retails over the counter for $3.99 per shot.

The company recently hired Cassandra Like, formerly of Icelandic Water, to head up the sales operations in the territory. Co-Founder of Nerv Callum Wooley said “We are delighted to welcome Cassandra to the team and look forward to building relationships with retailers and distributors over the coming months”.

About Nerv

Established in 2016, Nerv is a wellness company that is dedicated to improving your life by making scientifically formulated products that are healthy, affordable, and Effective. Dr. Michael Jiang received his Ph.D. from Emory University where he was a division scholar in Neuroscience and won multiple awards including an American Heart Association Predoctoral Fellowship. His co-founder, Callum Alexander, is an entrepreneur with graduate degrees from the University of St Andrews and Emory University, where he studied business and media as a Robert T. Jones scholar.

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