IRVINE, Calif. — Obrigado Premium 100 Percent Pure Coconut Water today announced that it has signed a distribution deal with Hudson Distributors, which serves more than 15,000 retail locations in the Northeast, to distribute its premium coconut water throughout the East coast. The deal includes all Obrigado SKUs and marks the first time a coconut water beverage will be distributed by Hudson Distributors.
“The choice to work with Obrigado was an easy one for us,” said Jim Cohen, CEO of Hudson Distributors. “We began distributing beverages last year and wanted to expand into the popular coconut water category. We were impressed by Obrigado’s commitment to quality, sustainability and social responsibility as well as its rapid expansion in their native Brazil. We are looking forward to helping broaden Obrigado’s reach and success in the U.S.”
Obrigado U.S. distribution began in Southern California and has since expanded to select markets and retailers nationwide. This new partnership with Hudson Distributors will help Obrigado grow across the East Coast and into and new areas, as well as deepen its availability in existing markets.
Obrigado is all-natural, never from concentrate, has no added sugar or preservatives, and is strictly non-GMO. The company owns its own farms in Bahia, Brazil, where it grows its trees and gives each tree a barcode for complete traceability. To ensure the freshest taste, Obrigado also uses a patented extraction method that prevents air and light – which can alter the taste – from touching the coconut water.
“Hudson Distributors has a long history of established retail relationships and can truly help take us to the next level,” said Raymond Thu, vice president of finance and operations at Aurantiaca USA LLC, the company that brings Obrigado to the U.S. “This partnership will help us aggressively penetrate the retail marketplace and is a major step in helping reach more consumers in more places around the country with a better coconut water option.”
Obrigado premium 100 percent pure coconut water is coconut water in its purest state. The company is committed to providing quality coconut water while respecting the environment, combining advanced processes and sustainable practices from tree to bottle. Obrigado is sourced from young, green coconuts grown in the Northeast region of Brazil, including its own farms in the state of Bahia where each tree has a unique bar code for traceability and quality. Obrigado is brought to the U.S. by Aurantiaca USA LLC, an affiliate of Grupo Aurantiaca LLC. For more information about Obrigado, visit obrigado.com.