PURCHASE, N.Y. — Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The teaser video, released today, features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the “Crash the Super Bowl” campaign that concluded at Super Bowl 50, and MOUNTAIN DEW returning after its wildly popular advertisement “Puppymonkeybaby,” also in the 2016 game.
“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad.”
Doritos Blaze, a bold new flavor that brings the heat, is the brand’s next national offering that fires up the hot and spicy snack market, featuring a complex flavor and heat that builds as you crunch. MTN DEW ICE is a clear, refreshing, lemon-lime flavored DEW with a splash of real juice that will keep DEW Nation charged.
Fans can watch the teaser video on the Doritos and Mtn Dew social channels, and follow the conversation online @Doritos and @MountainDew.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About Mountain Dew
MOUNTAIN DEW, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW ICE, MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW PITCH BLACK, MOUNTAIN DEW VOLTAGE, MOUNTAIN DEW WHITE OUT and MTN DEW Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.