Spindrift Unveils New ‘Half & Half’ at Expo West

NEWTON, Mass. — Spindrift, the first sparkling water flavored with only real ingredients, announces today their latest product innovation: Half & Half. Officially rolling out online and across shelves over the course of the next few months, Spindrift welcomes their latest sparkling water variety with an unveiling at this year’s Natural Products Expo West at Booth #5789.

“Innovation is about bringing our real ingredient story to life to the delight of our fans. We wondered if we could improve upon a delicious Arnold Palmer but do it the Spindrift way,” said Founder & CEO Bill Creelman. “We spent two years finding a way to work with fresh brewed tea, which was a challenge, but the final result is incredibly rewarding.”

Spindrift’s unsweetened Half & Half is another milestone in the brand’s commitment towards innovation made from only fresh, real ingredients sourced from family farms – not a lab. Making a sparkling water with real brewed black tea and combining it with refreshing, fresh-squeezed lemons is their most unique product so far. Given the growing availability for Spindrift in upscale cafes and eateries, a sparkling water with tea is a natural fit as the perfect accompaniment for a healthy lunch. In a category built on “flavors” made from artificial ingredients, “natural” oils and essences, this guarantees consumers an exclusively real alternative that tastes as refreshing as it feels.

“Other varieties of Half & Half have many ingredients and use flavorings,” said Creelman. “We’re proud to be the first to provide a clean, simple alternative made with only the ingredients on the label: sparkling water, real squeezed lemon, and fresh brewed black tea – that’s it.”

From the recent expansion in e-commerce with the launch of Spindrift Market, to expanding its innovation portfolio with new 16 oz. single serve offering of signature flavors, Spindrift continues to trail blaze the sparkling water space with significant strides of growth. Most recently, the brand announced expanded distribution in key upscale retailers including Whole Foods, Starbucks and Kroger.

Spindrift is available at various grocery retailers and café-style restaurants nationwide, including Trader Joe’s, Whole Foods Market, Starbucks, Kroger, Target, and online at Amazon.com and www.shop.spindriftfresh.com. Check out the brand’s innovation and meet the team at Booth #5789 at Natural Products Expo West from March 9 to 11.

For more information about Spindrift, please visit www.spindriftfresh.com.

About Spindrift

Spindrift is the first sparkling water made with real, fresh ingredients and triple-filtered sparkling water – yup, that’s it. Founded in 2010, Spindrift celebrates simplicity, transparency and the superior taste that only real ingredients can deliver. All products are free from added sweeteners or natural flavors, made with fruit that is picked from family farms and then squeezed within a few days from harvest. The result is light, bright, and flavor-rich sparkling water. Flavors include Half & Half, Strawberry, Orange-Mango, Grapefruit, Blackberry, Cucumber, Lemon, and Raspberry-Lime. Spindrift is available at various grocery retailers and café-style restaurants nationwide, including Trader Joe’s, Whole Foods Market, Starbucks, Kroger, Target, and online at Amazon.com and www.shop.spindriftfresh.com.Spindrift was ranked #385 on Inc. Magazine’s 2017 list of fastest-growing companies. The company also donates 1% of total net sales to not-for-profits through their membership to 1% For The Planet. The company was founded in 2010 and is headquartered in Newton, MA.

For more information, visit www.spindriftfresh.com.