SANTA MONICA, Calif.– The Beach Whiskey Company announced today it has hired RWT Brand Marketing to design and implement the national go-to-market strategy for Beach Whiskey and American Harvest Organic Vodka.
Effective immediately, the RWT team will assume responsibility for sales, distributor relationships, POS, brand marketing and events.
“Through their existing client relationships, particularly among National Accounts, the RWT team has a proven track record with our target consumers, are respected among the distributor community and have the creativity and resources to keep our brands moving in the right direction,” said Beach Whiskey CEO Chuck Trout. “They are a one-stop shop for meeting our go-to-market needs, and I couldn’t be more optimistic about the potential for our brands.”
RWT Marketing was established in 2016 by industry executives Rebecca Running and Sommer Walker. With more than 25 years’ experience meeting the Brand Marketing, Digital and Social Media and National Accounts needs of wine and spirits clients, their Southern California firm has attracted brands such as Sammy Hagar’s Santo Mezquila and Sammy’s Beach Bar Rum, Pura Vida Tequila, Fetzer and Domaine Bousquet Winery.
“The time is right for the Beach Whiskey Company brands,” said Sommer Walker, Creative Director and General Manager, RWT Brand Marketing. “Consumer preference for American brands has never been higher and as existing placements and reorder rates have shown, consumers love the spirits. We’re thrilled to work with the Beach Whiskey Company to help take these brands to the next level.”
About The Beach Whiskey Company
The Beach Whiskey Company is a brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes Beach Whiskey Bonfire Cinnamon, Beach Whiskey Island Coconut and American Harvest Organic Vodka. Beach Whiskey is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for the daytime sipping fun, Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, Beach Whiskey will bring the beach— “your place in the sun” —to fun-loving whiskey drinkers everywhere. American Harvest Organic Vodka is proudly handcrafted in Idaho, produced in small batches from three ingredients: Rocky Mountain wheat, water from a protected source beneath the Snake River plain, and a touch of 100 percent USDA certified organic agave. A vodka like no other, American Harvest Organic Vodka is sustainably produced in just six days from grain to bottle.