UPTIME Energy Partners with Little Caesars Arena

CANOGA PARK, Calif. — Premium energy drink, UPTIME, announced today that it is now the official partner of Little Caesars Arena, which recently wrapped up its Inaugural Season as home to the NHL’s Detroit Red Wings. As part of the partnership, UPTIME will be the exclusive energy brand sold at the state-of-the-art, multi-purpose facility in The District Detroit.

UPTIME offers a balanced stream of energy that won’t surge or crash. The better-for-you energy drink is the fastest-growing energy brand in the U.S. and continues to expand its sales footprint within the Detroit market, securing over 800 local retailer partnerships.

“We’re thrilled to expand our presence in the Detroit market past baseline retail partnerships and really become a part of the city,” said UPTIME CEO, Ben Kim. “The partnership with Little Caesars Arena and the Red Wings will grow and evolve along with the remarkable developments happening in Detroit’s downtown and Midtown areas.” “We’re excited for UPTIME to serve as the official energy drink partner of Little Caesars Arena for Red Wings home games and to provide this option to our fans,” said Olympia Entertainment President and CEO Tom Wilson.


Launched in July 2014, UPTIME Energy Inc. is one of the fastest-growing beverage companies in the United States. UPTIME is committed to delivering an elevated energy experience by helping to restore balanced energy and enhancing focus. The first-to-market in premium energy, both UPTIME Original and Sugar-Free are non-GMO, gluten-free, sodium-free, and are infused with premium ingredients like Ginsengand CoQ10, making it functional and delicious for the everyday heroes: working mothers, young professionals, and after-work athletes. For more information, visit www.uptimeenergy.com.