Waterloo Sparkling Water Expands Production Capacity and Refreshes Packaging

AUSTIN, Texas — Waterloo Sparkling Water makes a bold move forward with the inclusion of an impressive list of ‘better-for-you’ attributes on newly-refreshed cans and case pack designs, while simultaneously building an uncapped production capacity. In addition, Waterloo is also able to deliver a wide range of case types including 8-packs and 24-packs to serve more retail channels. Beginning in April, Waterloo began shipping its’ product with a line-up of healthier attributes which will resonate with consumers looking for both transparency and quality.

Most notable attributes include:

  • Non-GMO Project Verified natural flavors
  • BPA-Free cans
  • Vapor-Distilled Water (Reverse Osmosis)
  • Certified Gluten Free & Vegan
  • No Citric Acid
  • No Fluoride
  • Kosher Certified

“Now more than ever consumers want to know what’s in the products they consume. We strive to honor that and provide certifications to back up our commitment to quality. It may cost us more to do what we do, but there is no better way to do business as we see it. And we think consumers will respond in a big way,” said Co-Founder and CMO Brandon Cason.

Waterloo made a commitment at inception to focus on premium ingredients and to deliver a bigger taste profile than what was previously available to consumers. The focus on improved taste has led to the use of a line-up of more natural components in which to build the flavors offered.

“We are very proud of the progress we’ve made over the first 8 months of production. With our latest manufacturing partnership, we have been able to certify attributes that are very important to our consumers, namely Non-GMO Project Verified ingredients and BPA-Free cans,” said CEO Jason Shiver.

Waterloo recently started production that delivers a level of quality and capacity that will set the brand up for success.

“This long term strategic relationship offers us the ability to scale so we can stay ahead of velocity and distribution growth, maintain exceptional quality and manage freight costs during any period of growth,” said SVP of Operations Jeff Arnold. “For an early brand, this levels the playing field. The team couldn’t be more excited.”

About Waterloo

Austin-based Waterloo Sparkling Water is a BOLD take on the growing sparkling water genre, making its mark by focusing on true-to-fruit flavor & aroma and delivering a much richer, more authentic taste. Waterloo comes in 7 flavors including Original,Black Cherry, Watermelon, Coconut, Lemon, Lime & Grapefruit and is available nationwide.Currently offered in traditional 12-ounce cans, Waterloo is sold in 12-can and 8-can fridge-pack cases. The product first became available in September 2017 and has already landed distribution in many national retailers. Waterloo was featured on People Magazine’s 2018 Awesome List.