NEW YORK, N.Y. — WTRMLN WTR, the “Hydration Sensation Spreading Liquid Love Through The Nation”, is excited to introduce a special “Drink Clean” bottle and product formula with a powerful message about the importance of clean, natural ingredients. The product was created in partnership with Publix Stores, and it reminds consumers to “Nourish The Body and Mind With Natural, Clean Drinks” on the face of the bottle. The sleek, black bottle with vibrant color and a relevant story, paired with the brand’s signature melon skin, invites consumers to “Inspire Their Friends to Make the Promise to Drink Clean”. The special WTRMLN WTR BLND is formulated with Watermelon and strawberry for a flavor profile unique to the product.
“WTRMLN WTR is a mission focused brand and company. We are founded on a platform to drive consumer education about healthy nutrition wherever possible,” said Jody Levy, Co-Founder and CEO of WTRMLN WTR. “This is our first product that tells our story on the face of the package and more directly communicates WHY it’s so important to choose clean, healthy beverages over sugary, artificial ones.”
The “Drink Clean” package, which is filled with the deliciously hydrating Watermelon and Strawberry BLND, will be included in social media, PR, and in-store activity throughout the summer. The new bottle will join a growing cold pressured portfolio that includes the original WTRMLN WTR, WTRMLN WTR + Tart Cherry (“the muscle marathoner”), WTRMLN WTR + Ginger (“the sportier spice”), WTRMLN WTR + Lemon (“the Vitamin C Superstar”), WTRMLNWTR + Blood Orange (“the Potassium Powerhouse”), WTRMLN WTR + Mint (“The Mint Condition”), WTRMLN WTR + Cayenne (“the Rockin’ Detox”) and WTRMLN WTR + Cucumber (“the Giant of the Gym”) already in the market.
About WTRMLN WTR
WTRMLN WTR is the pioneer in deliciously hydrating watermelon water. The refreshing, nutritionally rich WTRMLN WTR is sourced from “ugly” melons that are otherwise discarded. Available in cold pressured (WTRMLN WTR) and shelf stable (WTRMLNSLCE) each delicious product line starts with a watermelon base rich in the amino acid Citrulline, Lycopene (for muscle health and antioxidants) and Vitamins A and C. The Company’s mission is rather simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness. All WTRMLN WTR products are all natural, gluten free, non-GMO, vegan, and kosher. Entrepreneurs Jody Levy and Harlan Berger founded the company in 2013 with a mission to create the most ethically produced, clean, and conscientious bottle of pure watermelon water aka liquid love. WTRMLN WTR is currently available at 25,000 retail doors across the UnitedStates and Canada, including Whole Foods, Costco, Kroger, Safeway, Wegman’s, Sprouts, as well as online at http://shop.wtrmlnwtr.com. Visit www.wtrmlnwtr.com to learn more. @WTRMLNWTR #WTRMLNWTR