XYIENCE Releases Wild Grape and Fuji Apple Flavors

AUSTIN, Texas — XYIENCE, the leading zero calorie, zero sugar energy drink made with all natural flavors and colors, announces two new flavors – Wild Grape and Fuji Apple. Like all other XYIENCE flavors, both are made with all natural flavors and colors.

“XYIENCE fans have been very vocal on social media asking for new flavors,” said Thomas Oh, SVP of Marketing at Big Red, Inc., the makers of XYIENCE. “We are excited to add two more great tasting, zero calorie, zero sugar flavors to our line with Wild Grape and Fuji Apple.”

Grape is one of the leading and fastest-growing flavors in the Zero Calorie Energy Drink segment (IRI L52 w/e 4/22/18). XYIENCE Wild Grape is bold, fruity and well-poised to capitalize on this recent Zero Calorie flavor trend.

XYIENCE Fuji Apple is the only zero calorie energy drink to feature the popular apple flavor. The crisp and refreshing natural apple flavor gives XYIENCE the opportunity to pioneer a unique flavor in the market.

These are the first new flavors from XYIENCE since Big Red’s acquisition of the brand in 2014.

XYIENCE is available nationwide with a suggested retail price of $1.99 – $2.29 per 16-ounce can.

About XYIENCE (pronounced zi-ence)

Headquartered in Austin, Texas, XYIENCE is the leading zero calorie/zero sugar energy drink made with all natural flavors and colors. XYIENCE is available in ten great-tasting flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine, Melon Mayhem, Wild Grape and Fuji Apple. XYIENCE is marketed strictly to consumers ages 18 and over. Learn more at www.XYIENCE.com or connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.