GENEVA, N.Y.— Cheribundi Inc., a leading producer of tart cherry juice products, has kicked off this year’s “Let’s Get a Grip on Arthritis” campaign as the Champion Sponsor for the second year in a row. The Arthritis Foundation campaign premiered last May for National Arthritis Awareness Month with the goals of increasing awareness about arthritis, helping people alleviate their symptoms and raising money for research.
Cheribundi is increasing their involvement this month through participating and sampling at local events and working with the Arthritis Foundation and other “Let’s Get a Grip” partners to reveal some of the biggest myths about arthritis. Additionally, Cheribundi has teamed up with PopSockets to create another opportunity to raise money for the Arthritis Foundation by designing two grips, with half of every sale ($7.50) being donated to the Foundation. The two grip designs can be purchased on the Arthritis Foundation’s Poptivism webpage.
“We have doubled down on our partnership with the Arthritis Foundation because we strongly believe in the work they are doing to raise awareness and help the 50 million people who suffer from the disease,” said Cheribundi CEO Steve Pear. “In addition to getting more involved and raising money for the Arthritis Foundation, we believe it is critical to get the word out to people that there are natural ways to help alleviate the symptoms of gout and arthritis, and drinking Cheribundi Tart Cherry Juice is one of them.”
“Let’s Get A Grip on Arthritis Official Juice Partner, Cheribundi, has fully embraced raising funds and awareness so that the 1 in 4 Americans living with arthritis can have access to better treatments and programs,” said Ann McNamara, Arthritis Foundation SVP of revenue strategy. “We are so thankful to have Cheribundi partnering with us to address the number one cause of disability.”
The natural health benefits of tart cherries, like those used in Cheribundi’s juice products, are strongly supported by over 50 scientific studies published in various acclaimed publications, such as the Journal of Nutrition, Journal of Natural Products, British Journal of Sports Medicine and Scandinavian Journal of Medicine in Science and Sport. Tart cherries contain high levels of anthocyanins, which possess anti-inflammatory and antioxidant properties that may help reduce pain and inflammation caused by arthritis. Study findings also suggest that cherry intake is associated with a lower risk of gout attacks.
The Let’s Get a Grip on Arthritis campaign kicked off May 1, 2018, for National Arthritis Awareness Month. Campaign activities include fundraising efforts, educational programs and personalized support for the more than 54 million people suffering from arthritis in the United States. More information can be found at arthritis.org/LetsGripArthritis.
About Cheribundi
Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the U.S. Cheribundi tart cherry juices are all natural, not from concentrate and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice.
Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market. Because of its effectiveness, Cheribundi has a unique connection to the athletic world. 264 collegiate and professional sports teams plus thousands of elite and amateur athletes drink Cheribundi as part of their daily training routines.
Cheribundi tart cherry juice products are available online and in grocery, natural, mass, club and drug stores nationwide.
For more information about Cheribundi, please visit their website cheribundi.com
About the Arthritis Foundation
The Arthritis Foundation is the Champion of Yes. Leading the fight for the arthritis community, the Foundation helps conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and community connections. The Arthritis Foundation’s goal is to chart a winning course, guiding families in developing personalized plans for living a full life – and making each day another stride towards a cure. The Foundation also publishes Arthritis Today, the award-winning magazine that reaches 4 million readers.