WHITESTONE, N.Y.–BodyArmor, the fastest-growing sports drink in the category, today announced a partnership with rising basketball star, Donovan Mitchell. Mitchell, who is currently in his second year as a pro with Utah and was runner-up for last season’s Rookie of the Year Award, first discovered BodyArmor while watching one of his favorite players – basketball legend and BodyArmor shareholder, Kobe Bryant.
“Growing up, I loved watching Kobe play. When I noticed he was building this brand and leading a new, younger generation of top pro-athletes, I knew that I wanted to be part of it,” said Mitchell. “I’m thrilled to join the BodyArmor team and excited to show fans everywhere that there are better hydration options out there.”
Mitchell joins the team at an exciting time in the brand’s history as today’s athletes look for premium, better-for-you hydration choices. In August 2018, The Coca-Cola Company acquired a minority ownership stake in BodyArmor Sports Drink, making it the second largest shareholder in the company, and enabling BodyArmor to accelerate its growth and challenge the market leaders within the category. This past November, the brand announced that it will become the Official Sports Drink of the NCAA, including March Madness, beginning in 2019.
“Donovan Mitchell is one of the most electrifying, young players in the game today,” said Kobe Bryant. “Given how much the brand has grown in the last year, we’re excited to add a player of his caliber to our already impressive roster and show fans everywhere that today’s top athletes are ditching their outdated sports drinks and choosing BodyArmor.”
As part of the partnership, Mitchell will be featured in BodyArmor’s newest ad campaign set to launch later this year, appear in in-store and external advertising campaigns, be included in digital and social media activations, appear at local events and help to generate awareness for the brand throughout the country. Mitchell joins a team of superstar athlete partners for the brand including James Harden, Mike Trout, Dustin Johnson, Andrew Luck and Mookie Betts, among others. At 22-years old, Donovan Mitchell is one of the brightest young stars in the league. A first-round selection in 2017 draft, Mitchell has already received several accolades in his short time in the league.
BodyArmor is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. Consumer demand for a better-for-you sports drink has made BodyArmor the number three sports drink in the U.S. and it has been the hydration option of choice for many professional athletes and millions of high school and college athletes since its launch in 2011. BodyArmor is also the official sports drink of UFC, Spartan Race and the NCAA. About BodyArmor Sports Drink BodyArmor is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole and Lance Collins, BodyArmor contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BodyArmor team as the number three shareholder in the company. In 2017, BodyArmor launched BodyArmor Lyte, which has all the same nutrients as BodyArmor Sports Drink but is naturally sweetened and has only 20 calories per serving; and BodyArmor SportWater, a premium sport water designed by athletes, for athletes with a performance pH 8+ and electrolytes for sport. In August 2018, The Coca-Cola Company purchased a minority stake in BodyArmor, making them the second largest shareholder behind Repole.