SEATTLE– DRY Soda Company, creator of beautifully flavored, lightly-sweet sodas, announces the launch of DRY Zero Sugar USDA Organic Ruby Citrus soda. Joining Cola, Peach Tea, Mountain Berry and Island Fruit, DRY Zero Sugar Ruby Citrus soda will be the first and only USDA Organic, zero-sugar, citrus flavored soda. It is full of refreshing citrus flavor, lightly sweetened with organic stevia leaf extract and contains only five ingredients.
“We can’t wait to get DRY Zero Sugar Ruby Citrus soda in front of consumers. The flavor is bright and fresh and completely new to the sugar-free craft soda set,” said Sharelle Klaus, CEO and Founder of DRY Soda Co. “The most frequent flavor requested by our consumers this past year was a citrus blend, which also lines up with broader market trends toward bold, tart flavors. DRY Zero Sugar Ruby Citrus soda is an answer to that need. We also believe that soda should be fun, and this flavor and packaging are definitely fun!”
According to Mintel, nearly half of all consumers say they want to consume less sugar in 2019. But they also expect convenient, high-quality food and beverages that fit into their fast-paced lifestyles, without having to sacrifice on flavor. With just five calories per serving, DRY Zero Sugar Ruby Citrus soda does not contain aspartame, artificial sweeteners, added colors, sodium, caffeine or gluten and is USDA Organic and Non-GMO Project verified. The flavor is tart and grapefruit-forward, with a lightly sweet finish of bright citrus.
Known for its innovative flavors, DRY Soda Co. is also dedicated to creating artistic packaging. The trend leading coral pink, yellow and green illustrations on the DRY Zero Sugar Ruby Citrus packaging were created by internationally-celebrated artist, Catalina Estrada. Estrada took inspiration from the bright tastes and ingredients in Ruby Citrus and employed her signature kaleidoscope style to create the bespoke designs.
The entire DRY Zero Sugar soda line attracts consumers looking for better-for-you zero sugar beverages, especially parents, keto and low-carb dieters, and those looking to trade up from traditional and diet sodas. All flavors of DRY Zero Sugar soda are available in six-packs of 12 oz. cans at a suggested retail price of $5.99-$6.99. DRY Zero Sugar Ruby Citrus soda will released in March of 2019.
The original four flavors of DRY Zero Sugar sodas are available in traditional and natural retailers nationwide, including Kroger, Target, HEB, Raley’s, Nugget Markets, Safeway’s PNW stores and Metropolitan Markets. To learn more about DRY Zero Sugar sodas and DRY Soda Co., visit www.drysoda.com.
About DRY Soda Company
DRY Soda Company creates beautifully flavored, lightly-sweet sodas, made with just a handful of ingredients. Founded in Seattle in 2005 by a mother of four, DRY’s products honor the real flavors of fruit, flowers, herbs and spices. With a commitment to simple ingredients, artistry, community, and most of all, delicious flavor, DRY Soda Co. is showing the world that not all sodas are created equal. The DRY Sparkling line features eight culinary-inspired flavors, sweetened with a touch of cane sugar, available in 12-ounce glass bottles, slim 12-ounce cans, four-packs and seasonal 750-mL Celebration bottles. DRY Zero Sugar sodas are USDA Organic and available in five bright and bubbly varieties in 12-ounce cans and six-packs. DRY Soda Co.’s beverages are sold in thousands of retail stores, restaurants and cafes across North America. For more information, visit www.drysoda.com.