Elevator Talk: Shot X Aims to Detox Your Liver

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Yash Kankaria is the Chief Growth Office for Shot X, a company aiming to help consumers live healthier lifestyles through daily supplement shots. The brand’s first product is a shot made with curcumin, the active ingredient extracted from turmeric root, which Kankaria states helps destroy toxins in the liver. Shot X is aiming to reach consumers who are looking for higher quality foods, or might need a detox boost after a heavy meal or a few drinks. While still in its early stages, Shot X is currently expanding from its digital direct-to-consumer platform into traditional retail. The company is open to working with a strategic partner that understands the retail landscape and can help them build a sustainable business model.

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