LOS ANGELES— Ghost Beverage, Inc. secured a distribution deal in the state of New York with Master Beverages. The deal will take Ghost products in to over 5,700 retail locations throughout New York state, with many the locations concentrated in New York City. The people behind Master Beverages were behind the rapid expansion of Vitamin Water, Arizona Tea and several other brands in their region. They were a key distributor in the metro area for Vitamin Water before their $4.1 billion-dollar buyout from Coca-Cola in 2007.
In addition to the physical distribution, Ghost Beverage through their entertainment network (GTV), is partnering with Master Beverages and My Jam Network founder David Zucker for the launch of MyHemp TV. This new network follows in the foot steps of the Home Shopping Network and QVC, but instead selling exclusively cannabis-based products.
Aleksandr Veyg, vice president of Master Beverages said, “We have been in talks with Ryan about his Ghost Beverages brand for some time now. We knew we’d be working together because Ryan meant business. We appreciate his motivation, his energy, and his willingness to do whatever it takes to build a brand. As someone with beverage and marketing experiences, we knew it would be a good fit to work with the Ghost team to see how we can build on our synergy.”
The Ghost Founder and CEO Ryan Carter had this to say about the news, “We built Ghost because we believe in helping people and healing the world. This deal will take us in to a key metropolitan market that will yield rapid growth.”
About Ghost Beverage
Ghost Beverage is a wellness brand producing tasty, natural and refreshing functional beverages that are enriched with the right amount of vitamins and other functional ingredients to allow the consumer to overcome the day-to-day challenges of a busy work life, both from physical & cognitive perspectives. Our aim is to help our consumers embrace life with performance and happiness: make every day better, easier and more productive by changing the way people think and drink.