BURNABY, British Columbia— The progressive and innovative Happy Planet brand is expanding its oatmilk portfolio with a new Barista Edition Oatmilk and Chocolate Oatmilk. This category saw a +425 percent growth from last year and continues to surge in popularity, with over 50 percent of Americans now purchasing dairy-free milk.
The Canadian-based company Happy Planet is on a mission to make the planet happier and its oatmilk offering is just one of the steps it takes to achieve this. Adding to the brand’s existing Original and Vanilla flavors, Barista Edition and Chocolate Oatmilk launch in April 2019 and will be stocked in natural food retailers, cafes and grocery retailers across the USA. Also launching in April are brand new single-serve size cartons of Happy Planet’s Original, Chocolate and Vanilla Oatmilks, which are school-safe, allergen-friendly and perfect for anyone on the go.
“The movement towards sustainable food options is not a quick-passing food trend,” said Rex Sheehy, president of Happy Planet. “Our consumers feel increasingly passionate about taking care of our planet, and we as a brand share that passion. Our oats are grown using seven times less water than almond or cow’s milk and our products are packaged in cartons made of plants, making Happy Planet the best choice for the planet.”
“With more protein and fiber than some other oatmilks, Happy Planet Oatmilks can be a better choice for our bodies too,” continued Sheehy. “Expanding our offering is about providing consumers with a range of oatmilks for everything – from lattes, to on-the go snacking, to school lunches – so that we can create a happier planet together.”
Happy Planet Barista Edition Oatmilk
With its rich and creamy neutral flavor and all the goodness of oatmilk, Happy Planet Barista Edition Oatmilk is ideal for professional baristas and coffee lovers who want to elevate their coffee game at home. Created in partnership with expert baristas to achieve the highest level of taste and performance, the Barista Edition Oatmilk is easy to steam and foams like a dream thanks to Happy Planet’s proprietary oatmilk base and sunflower oil (unlike some brands that use canola oil). Available in a 32 oz. carton, the Barista Edition allows anyone to create tasty drinks and Instagram-worthy latte art in cafes and at home. Like the rest of the Happy Planet Oatmilk range, the Barista edition is NON-GMO verified, gluten free and vegan.
Happy Planet Chocolate Oatmilk
Chocolate milk is still a childhood favorite for many — in fact, 71 percent of the milk served in schools is flavored — and Happy Planet is thrilled to join the game with its Chocolate Oatmilk. With 45 percent less sugar than regular dairy-based chocolate milk, Happy Planet Chocolate Oatmilk is a deliciously sweet, allergen-friendly alternative for those looking to quench their sweet tooth without the guilt. Like all Happy Planet varieties, the Chocolate Oatmilk is Non-GMO Verified, vegan-friendly and dairy, soy and gluten-free.
Happy Planet Original and Vanilla Oatmilks/Single-Serve Cartons
Offering the goodness of a third of a cup in oats in every serving, Original and Vanilla are Happy Planet’s original oat products. Available in 64 oz cartons, both products offer a delicious flavor, and they contain more protein (3g per serving) and fiber (2g per serving) than almond milk along with nutrients such as Vitamin A, Vitamin D, Vitamin B12 and Calcium. Launching this April are Happy Planet’s single-serve versions of Original, Chocolate and Vanilla Oatmilk, available in 8 oz cartons made from plants. These portable single serve packages are great for allergen-friendly school lunches and snacking on the go.
In support of their passionate, eco-friendly mission, Happy Planet’s sustainable oatmilks are made with seven times less water than almond or dairy milk, and grown by proud Canadian farmers who only use sunshine and rainwater to grow their gluten free oats without the common pesticide glyphosate. The company takes a step further by using plant-based packaging for their cartons and donating over 100,000 servings of food to local food banks each year. Happy Planet’s Original and Vanilla Oatmilks are currently available at a growing number of natural food stores, cafes and major retailers across the U.S.