CHICAGO– Hello Beverages LLC is pleased to announce Hellowater fiber-infused beverages in Kroger. Hellowater will join the shelves of Kroger’s Natural Beverage segment in 165 Atlanta division stores. This distribution brings new DSD partners for Hellowater as Anheuser-Busch Distributors Eagle Rock Distributing and ATL Bev. Co. will anchor the execution for Hellowater in Kroger.
Hellowater, the nation’s top-selling fiber-infused premium water continues to win over consumers seeking zero-sugar, healthy beverages for their families – which is leading to ever-wider distribution in the retail channel.
“Partnering with Kroger is another monumental step for the hellowater brand. It’s exciting when the experienced team at Kroger sees the value proposition of fiber and how it can bring incremental sales to their category,” said Rusty Jones, executive VP sales and marketing and co-founder.
“Our biggest focus at hellowater is to positively impact our consumer’s lives and to expand our national distribution, drive product trial and grow our brand loyalty. This partnership with Kroger allows us to do all these at the same time, and on the largest stage in the business,” said Tom Bushkie, president and co-founder.
About Hellowater
Launched in 2017, Hellowater has seen significant growth with over 5,000 doors sharing a smile, laugh, live, love and dance. Hellowater offers consumers a quality functional beverage with inspiring flavors, 0 sugar and 5 g fiber to help aid in a healthy lifestyle. Over 97% of Americans are not getting their daily fiber intake. Hellowater can help close that gap providing consumers with a fun and fresh delivery system for the all-important function of fiber. Hellowater was created with a core belief: inspire health. For more information, visit hellowater.com/