DURHAM, N.C.— MATI Healthy Energy, the first craft-brewed organic energy drink, has introduced three new, zero-calorie flavors: raspberry mint, lemon ginger and grapefruit. Recently achieving organic certification, these refreshing flavor additions are the first zero-calorie options to join MATI’s line of sparking energy drinks. Crafted to provide sustained energy, MATI is made with just a few simple, clean ingredients, including an organic blend of fruit juices, natural flavors and craft-brewed guayusa, a naturally-caffeinated leaf with more antioxidants than green tea.
MATI’s new, zero-calorie flavors are available online now via Amazon and on MATI’s website, drinkmati.com, and will appear on store shelves in February. MATI’s current line of six 40- and 90-calorie organic flavors are currently available at retailers throughout the Southeast, including Whole Foods, Fresh Market, Earth Fare, Harris Teeter and H-E-B.
Along with the launch, MATI is unveiling a colorful and energetic new look for its packaging and branded materials to showcase its organic certification while carrying forward the brand’s heritage as an innovative leader in delivering healthy, focused energy in the beverage space.
“Our goal at MATI is to provide the healthy energy that consumers want and need to fuel their life and to achieve their daily goals,” said Eric Masters, CEO, MATI. “With our organic certification and the addition of the new zero-calorie flavors, we now have a variety of offerings to satisfy their needs – including meeting low carb and keto diet standards, and various other dietary guidelines.”
In December 2018, MATI received full organic certification by the California Certified Organic Farmers organization (CCOF), a nonprofit organization that advances organic agriculture for a healthy world through organic certification, education, advocacy and promotion. This furthers MATI in its mission to be a healthy, sustainable and transparent source of energy for consumers. To achieve certification, MATI worked to vet all ingredients back to source for organic processing and completed an audit of the entire supply chain —from source to consumer. The thorough certification process culminated in a 10-hour long inspection of the MATI Microbrewery, located in Clayton, North Carolina, by CCOF.
To order online or learn more about MATI Healthy Energy, visit drinkmati.com.
About MATI Healthy Energy
What if energy drinks were good for you? Artificial ingredients, synthetic caffeine and tons of sugar or high fructose corn syrup are typical ingredients in energy drinks, but you will never find them in MATI. MATI is the first craft, small batch healthy energy drink. It starts by using the best ingredients and a mission to provide high-functioning, no crash energy drinks. The secret is in our proprietary brewing technology. MATI created a brewing process which extracts the optimal amount of energy, nutrients and flavor from guayusa, an Amazonian super leaf packed with naturally occurring caffeine and more antioxidants than green tea. Founded in 2012, MATI’s “college dorm to national retail” story has captivated the beverage industry and has led to national recognition and numerous awards as a disruptive player in the energy category. At retail, MATI can be found throughout the Southeast including partners such as Whole Foods, Fresh Market, Earth Fare, Harris Teeter and H-E-B. MATI can also be purchased nationally via Amazon and its website, drinkmati.com. Follow @drinkmati and #HealthyHustle moments on Facebook, Instagram and Twitter.