BOSTON— MOJO Cold Brewed Coffee, Inc. has added three SKUs to its product line. Single-serve bottles of Decaf Original and Decaf Black, as well as liters of Black Magic are available immediately.
Decaf Original and Decaf Black are decaffeinated versions of MOJO’s subtly sweet and creamy Original recipe and their smooth black cold brewed coffee, Black Magic. Decaffeinated MOJO delivers the same bold coffee flavor that consumers crave, without the usual 214 mg caffeine kick.
MOJO’s Decaf Original and Decaf Black fill a void in the ready-to-drink coffee market. They are the only single-serve bottles of decaffeinated coffee available today. Since approximately 10 percent of consumers drink decaffeinated coffee, this rollout should quench an unserved thirst.
Buyers from all channels are responding to consumer demands for ready-to-drink cold brewed coffee. They are seeking multiple varieties and serving size options. MOJO offers both. For consumers who want multi-serving options, MOJO offers liters of Black Magic, providing three to four servings per container. MOJO invites consumers to “Share your magic, or hoard it. Customize it, or heat it up. Anything is possible with a liter of MOJO.”
MOJO creates a variety of handcrafted cold brewed coffees inspired by the New Orleans traditions and roots of its founder, Annie Brainard. Now blended in New England, MOJO coffees are made from 100 percent Arabica coffee with no added preservatives or artificial ingredients. Varieties include: Original (coffee, milk and a bit of sugar), Unsweet (coffee and milk), Black Magic (black coffee), Decaf Original and Decaf Black.