Red Bull Expands Editions Line

SANTA MONICA, Calif.– Red Bull is answering the question to “You’re a peach, who’s your pear?” in advance of Valentine’s Day and Galentine’s Day, with the launch of the perfect “pearing” — The Red Bull Peach Edition offering the Wings of Red Bull with the taste of peach-nectarine and The Red Bull Pear Edition Sugarfree offering the taste of sugarfree crisp pear.

Winning over new and existing consumers since 2013, the Red Bull Editions stand for taste and choice. The line offers a delicious taste option for every palate whether new to the energy drink category, or currently enjoying Red Bull while working, studying, traveling, working out or juggling the daily demands of life.

The introduction of The Red Bull Pear Edition Sugarfree, which joins with The Red Bull Lime Edition Sugarfree and The Red Bull Purple Edition Sugarfree (açaí berry), offers consumers an additional choice when looking for variety and sugar-free offerings.

The Red Bull Editions line also includes The Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical), Orange (tangerine), Green (kiwi apple), Coconut (coconut and berry) and now Peach (peach-nectarine) Edition.

The new products will be available nationwide in 12 oz. single serve cans.

Red Bull is available in 170 countries worldwide and more than six billion cans were consumed last year, two billion of those in the U.S. alone. The caffeine concentration is consistent across the entire portfolio of Red Bull Energy Drink products: 80 mg of caffeine in an 8.4 oz. can and 114 mg in a 12 oz. can — about the same as a similarly sized home-brewed coffee. For more information, visit energydrinkus.redbull.com.