We’re looking for about a dozen entrepreneurs and other workers in the food and beverage business to join a live Office Hours taping on Friday, Oct. 30 at 2 p.m. EDT. We’ve got a great panel on hand, including trendologist Kara Nielsen, who is the director of food and beverage insights with WGSN, David Lemley, the president of branding firm Retail Voodoo, and Flashpoint Strategy Consulting founder Kate Ruffing.
This discussion will focus on the ways that brand design has been influenced — for good or ill — by the tumultuous events of the past 8 months: COVID-19, social and societal turmoil, changes to retailing and D2C environments, and the growth and emergence of new branding conventions that have been derided as “Blands.”
This is a great talk for companies that are thinking about the look of their packaging and labels, who are thinking about the overall positioning of the visual aspects of their products, or who want to match their innovations with their brand design.
The Office Hours audience will get to have a front-row, interactive seat and have the opportunity to question the panel on everything from nuts-and-bolts questions about design to a deep exploration of branding trends for food and beverage companies.
About Office Hours
Office Hours brings industry thought leaders in Food and Beverage into conversation with the community to offer advice, answers, and discussion that can help brands and their associates overcome the challenges of both the present days and those to come.
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