Though she only recently herself became a published author, Kara Goldin has been writing the story of her journey as a beverage entrepreneur and industry leader for years.
As founder and CEO of Hint, Inc., she has built the company into a dynamic brand at the forefront of a rapidly expanding category, unsweetened flavored water, through dedication, disruption and a refusal to back down from the challenge. That journey, and the lessons learned along the way, is the basis for Goldin’s first book, Undaunted: Overcoming Doubts and Doubters, which was released in October. Coming at the end of a troubling and tumultuous year, it’s a story that feels more relevant than ever.
In this conversation from BevNET Live Winter 2020, Kara explains her motivation to turn her ongoing journals into a full book and share her experiences. She also discussed why data has been at the center of Hint’s e-commerce strategy, how the company is using direct-to-consumer sales as both a brand building and business opportunity, and reflections on leadership and personal growth from a challenging year.