If this month’s slate of new releases is any indication, 2021 should more than make up for 2020 when it comes to innovation. As seen here, February’s new releases included line extensions in nearly every conceivable category, from sparkling water to energy to plant-based milks and creamers, plus rebrands, reformulations and more from the likes of Topo Chico, Simply, BODYARMOR, Intelligentsia Coffee, Harmless Harvest, and many more.
Brew Dr. has completely reimagined its Uplift line from a kombucha to an organic, probiotic yerba mate beverage with its own distinctive brand personality. The product contains 150mg of natural caffeine per 16 oz. can, is shelf-stable, and is available in three flavors: Mango Passionfruit, Blueberry Raspberry and Blood Orange Lemon.
WTRMLN WTR has debuted a new family of Functional Blend products: Hydration (watermelon, filtered water and lime); Immunity (watermelon, filtered water, pressed ginger juice, lime juice, turmeric and cayenne) Recover (watermelon, filtered water, tart cherry, lime juice, acerola juice and sea salt) and Antioxidant (watermelon, filtered water, pressed strawberry juice, lime, pressed acerola juice and hibiscus). Each contains 320 mg of electrolytes and is available at Whole Foods, Target, Albertsons and Amazon for the suggested retail price of $3.49.
Ugly continued its ongoing limited edition flavor series with Grape Soda in February.
The latest flavor release from Mexican import brand Topo Chico is Twist of Tangerine, which launched this month at Sprouts Farmers Markets, with additional availability to follow this spring at Whole Foods. The product comes in 12 oz. glass bottles in single bottles, 4-packs and 24-packs.
The debut beverage release from Elegance Brands, SWAY attempts to merge energy with immunity benefits. The line is available in six flavors - Lemon-Lime, Mango, Orange, Strawberry, Passion Fruit, and Watermelon - each with zero sugar and no artificial flavors. The product is available now for $29.99 per 12-pack on the company’s website.
Los Angeles-based start-up RDCL Superfoods has launched Super Cocoa, sold online in 12-count boxes for $27.99. Each serving contains 6 grams of organic pea protein, plus organic vegetables (including kale, spinach, broccoli, beets, and cauliflower); fruits (such as blueberry, elderberry, and strawberry); and gluten-free ancient grains and seeds (such as oats, chia, and quinoa).
This month, Spindrift announced the release of three flavors of lemonade sparkling waters. The new varieties, which launch in March, are available in 12 oz. cans in Lemon Limeade, Pink Lemonade and Strawberry Lemonade. Each drink features real fruit juice and less than one gram of sugar with no added sweeteners. The drinks will retail for $5.99 per 8-pack, and will debut next month in Target stores nationwide and online on the company’s website.
SunOpta is expanding into the plant-based category with the launch of SOWN, a line of organic oat-based creamers. All three varieties of SOWN Organic Oat Creamers (Vanilla, Unsweetened and Sweet & Creamy) are available in 32 oz. cartons at Sprouts Farmers Market and Whole Foods Market locations nationwide for an SRP of $5.29.
As it seeks to deepen its presence in the sparkling water space, Sound has debuted a new brand identity across its line as well as shifting from slim cans to 12 oz. squat cans. All four varieties — Blood Orange (with vanilla and black tea), Tangerine (with lemongrass and green tea), Blueberry (with cinnamon and hibiscus tea) and Grapefruit (with lavender and ginger tea) — will be available in the new cans for a suggested retail price of $1.99.
So Good So You
Functional juice shot brand So Good So You released a pair of new immunity SKUs this month. The first features camu camu and delivers probiotics plus 100% of an adult’s recommended daily value of Vitamins D and C. The second is powered by non-diluted, antioxidant-rich elderberry juice.
Juice brand Simply is expanding its line of plant-based milks with the launch of Simply Almond Unsweetened Vanilla, made with zero grams of sugar and no added gums or thickeners. The SKU is available now in 46 oz. carafes.
Plant-based brand Ripple is now offering a milk specifically for kids at Target and Whole Foods. Ripple Plant-Based Kids Milk contains half the sugar and 50% more calcium than dairy milk and contains 8 grams of plant-based protein, vitamins A, D and B12.
Shelf-stable beverage maker Tampico has introduced a new line of fruit and vegetable juice blends called Paired Up, available in three flavors: Beet the Day, Carrot On, and Pump It Up. The product is now in 1,200 stores across the Eastern and Central U.S., and is currently available in more than 300 Walmart locations.
Yogurt brand Oikos has introduced a new line of high-protein dairy products called Oikos Pro, which features a line of drinks containing 25 grams of protein per 10 oz. bottle. Oikos Pro drinks are available now for a suggested retail price of $2.49.
This month, NOCCO introduced its latest limited edition seasonal flavor, Limón Del So, at over 1,200 GNC retailers. The flavor contains 3000mg BCAA, 180mg caffeine and vitamins.
Macadamia nut-based brand Milkadamia has introduced a pair of new creamers: Chai and Cinnamon. Both contain 15 calories per serving and are available on Amazon (a pack of 2 16 oz. containers retails for $9.99) as well as other retailers.
Lucky Jack has introduced a three-SKU line of oat milk lattes available in Caramel, Golden Milk + Turmeric, Mocha and Vanilla varieties. Each 7.5 oz. can contain 130mg of caffeine, 4-5 grams of sugar and 80 calories or less. The line will retail for $3.49 per can or $29.99 for a 12-pack, and will be directed to convenience retail, events, international sales and ecommerce.
In celebration of Black History Month, LIFEWTR introduced its Black Art Rising Series, with labels featuring the work of three Black purpose-led artists: Adler Guerrier, Dawn Okoro and Tajh Rust. The bottles are available on Amazon and through other select retailers.
Kefir specialist Lifeway has introduced a pair of new innovations. The brand has launched its 3.5 oz. functional dairy shots in multipacks, as well as a new organic grass-fed milk kefir in four flavors: Plain, Vanilla, Strawberry and Mango.
Premium soda brand Jones is kicking off a rotating flavor series that will change every six months. The first release, available now through June, is Birthday Cake Soda, created for the brand’s 20th anniversary in 2016 and now being revived for this year’s 25th. Next up will be Pineapple Cream, which will run through December. In addition, Jones will introduce new 12-packs include a Fan Faves Variety Pack bundling Jones’ top-selling Cream Soda, Berry Lemonade, Orange Cream and Green Apple flavors, and a Mixer Variety Pack containing Jones Cola, Lemon Lime and Ginger Beer targeting today’s craft cocktail and at-home DIY trends.
Known for their probiotic non-alcoholic mocktails, Ferm Fatale has announced the release of iKonic Water, a “wild, raw, live, organic probiotic tonic water” infused with white quartz crystals and wildly fermented in live Himalayan crystal scobies. The product will be rolling out exclusively to the brand’s online Culture Club members on March 1.
The latest extension for hydration powder line Hydrant takes it into nighttime with Sleep, which features a combination of electrolytes plus melatonin, magnesium, L-theanine, GABA, and chamomile extract to promote sleep when taken with 4-8 oz of water about 30 minutes before bed. The line is available in 30-count packs for $43.75 or via subscription for $35.
Hey Aloe Active
The first brand launch from Alive@5 Nutrition, Hey Aloe Active is a line of functional drinks that contain proprietary A5-Imum, with Acemannan produced from the Barbadensis Miller aloe species. Coming in at 50 calories and no added sugar, each 16 oz. bottle retails for $2.99 to $3.49 at independent retailers in New York City and Orange County, California.
GoodSport is a new sports drink that is made with “ultra-filtered deproteinized milk.” Each 16.9 oz. bottle contains 1600mg of total electrolytes, which the company says is three times the amount typically found in sports drinks. The product is now available for order in four flavors via its website and on Amazon for a suggested retail price of $2.79 per bottle and will begin rolling out to natural and conventional retail stores in the Chicagoland area in the months ahead.
This month, Fairlife introduced Good Moo’d, a line of lactose-free dairy milks. The products are available now at select grocery and retails stores in the Northeast, Mid-Atlantic, Southeast, and West Coast.
Hydration mix brand Cure has a new flavor to shake up the winter months: Endless Summer Watermelon, made with organic coconut water, pink Himalayan salt and watermelon juice. The suggested retail price is $20.99 for a pack of 14 or $16.79 with a monthly subscription.
Bubly Bounce checks the same boxes as the core product — carbonated water with natural flavors, zero calories and no sweeteners — with the addition of 35mg of caffeine per 12 oz. can. Three flavors — Mango Passion Fruit, Triple Berry, Blood Orange Grapefruit — will be sold in national retailers and online in 16 oz. single-serve cans (47mg caffeine) and 24-packs of 12 oz. cans. Two others -- Citrus Cherry and Blueberry Pomegranate -- will each be offered exclusively in variety packs at e-commerce and club stores, respectively.
The latest innovation from sports drink brand BODYARMOR, called BODYARMOR Edge, combines energy and hydration by offering 1,000mg of electrolytes plus 100mg of natural caffeine. The line is now available in stores nationwide and online via Amazon in four flavors: Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy.
Boston-based startup Beam made its first expansion outside of the CBD space this month with the launch of Elevate, a line of powdered hydration drinks packaged in single-serve sticks. The line is available in Balance (Mixed Berry), Performance (Watermelon) and Recovery (Lemon) varieties and contains electrolytes sourced from coconut water. Elevate is available in variety pack boxes (15 sticks with five of each flavor), or in individual flavor packs of 15 sticks for $35 and a 30-pack for $55.
Accelerator is the name of performance energy brand A Shoc’s new clean energy line. Available in Orange Mango, Cherry Limeade and Island Guava flavors, each 16 oz. can contains 200mg of caffeine (100mg less than the core line) sourced from green coffee beans, yerba mate, coffee fruit extract and guarana. The drinks also feature a thermogenic blend of green tea epigallocatechin gallate (EPCG), capsaicin and ashwagandha, added electrolytes sourced from ocean minerals, and contain zero sugar, no artificial flavors or coloring.
Portland, Oregon-based Aurora Superior Sparkling Beverages has introduced two flavors of hop-infused sparkling waters: Pomelo Sage and Yuzu Orange Blossom. The former features the bright and bitter aromas of Citra hops, while the latter highlights a blend of Mosaic and Citra hops. The drinks are available at select grocers throughout the Pacific Northwest and parts of California for $12 per 4-pack.
Boutique roaster and retailer Intelligentsia is making its RTD debut with a new three-SKU line. Each variety — Cold Coffee, Oat Latte and Spiced Oat Latte — is made with a custom blend of Ethiopian beans and is vegan and gluten-free. While Cold Coffee offers a straightforward black variety, Oat Latte and Spiced Latte lean towards indulgence. Oat Latte features notes of sugar cookie and chocolate milk, while Spiced Latte is a ready-to-drink adaptation of Intelligentsia’s all time top-selling seasonal drink. All three are packaged in 11 oz. Tetra Pak Prism cartons and have a suggested retail price of $3.99.
Frutly is a new line of vitamin-infused juices from PepsiCo that is aimed at teenage consumers. The line is available now in singles (MSRP $1.29) and 4-packs of single flavors ($3.98) at national grocery chains including Kroger, Albertsons and SuperValu.
Sunwink is complementing its existing line of 12 oz. herbal tonics with the launch of a new powdered line, available in Berry Calm and Cacao Clarity. Both are on sale now through the brand’s website and on Amazon, where they retail for $34.90 each and $59.33 together as a bundle.
In addition to its new smoothies, Harmless Harvest has also announced the launch of a moderately caffeinated (around 80mg from either black tea, green tea or Yerba mate) coconut water line in three SKUs, initially as an exclusive for its online store.