Liquid Death may have a killer brand, but it takes a lot more than that to build a successful business.
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform, and how she has worked to fuel growth, accelerate top line sales, expand distribution, and turn Liquid Death into a thriving mainstay of the beverage aisle.
“I would challenge founders to look at the skill sets of each of their core teams and what are their greatest strengths and what do they need to unlock that next level?” Bertha said. “For us, yes, there was a financial topline that we were looking to hit – we are one of the fastest growing beverage brands – so speed is one of our most important drivers.”
Watch the full video for more on how Bertha worked to connect the dots behind the scenes between Liquid Death’s expanding product portfolio, why health and sustainability are key to the company’s strategy, and why at the end of the day brand is still the most important factor in building a longterm, successful business.