Caliwater, the cactus water brand founded by actors Vanessa Hudgens and Oliver Trevena, has inked a partnership with the Sacramento Kings and Golden 1 Center for the 2025-2026 NBA season.
As part of the agreement, Caliwater will be available at Kings games and select Golden 1 Center Games. The collaboration also includes in-arena digital signage, interactive fan moments, sweepstakes and celebrity content featured across the NBA team’s digital channels.
“We are thrilled to partner with Caliwater and bring cactus water to Golden 1 Center. Caliwater’s sustainable and health-conscious approach to hydration aligns perfectly with our commitment to offering innovative, nutritious and environmentally responsible options for our fans,” said John Rinehart, president of business operations for the Kings, in a statement.
Pickle Juice’s “12 Days of Pickle-mas”
Just in time for the holiday season, The Pickle Juice Company – known for its fast-acting cramp relief – is launching a “12 Days of Pickle-mas” campaign aimed at helping consumers power through all-day cooking sessions, marathon shopping trips and airport sprints.
As part of the campaign, the brand will share daily tips, gift ideas and real-life stories on social media about how to stay cramp-free during the season’s chaos.
“The holidays are supposed to be joyful – not painful. Between marathon shopping trips, late-night wrapping sessions and the occasional turkey trot, we all need a little help keeping pace. Pickle Juice helps you push through the holiday hustle and keep doing what you love – without the cramps,” said Filip Keuppens, CEO of The Pickly Juice Company, in a press release.
Stiller’s New Ad Campaign
Stiller’s, the “nostalgic” better-for-you soda brand co-founded by actor and producer Ben Stiller, has rolled out a new ad spot featuring voiceovers by filmmaker Justin Theroux and actress Dichen Lachman.
The humorous ad parodies sensual CPG commercials through Lachman’s narration, which describes the new CSD as “a mouthful you’ll never forget” and declares that Stiller’s is “making soda sexy.”
AriZona Teams With GOLF WANG
AriZona Beverages has partnered with GOLF WANG, the lifestyle brand founded by rapper Tyler, The Creator, to launch a Green Tea collaboration that debuted at Camp Flog Gnaw Carnival 2025. The limited edition can features a matte design with the rapper’s signature.
“Tyler, the Creator has always embodied the creative freedom and originality that AriZona stands for. From sipping Green Tea in the studio to designing his own take on our can, he’s shown that staying authentic never goes out of style,” said Spencer Vultaggio, CMO at AriZona, in a press release.
The AriZona Green Tea by GOLF WANG limited edition can and capsule collection, which includes a crewneck sweatshirt, a T-shirt and a keychain, are available at golfwang.com and at all GOLF WANG flagship stores.
Jones Soda Launches Rocket Bottle
Craft soda maker Jones Soda has expanded its collaboration with the Fallout franchise, unveiling a 2-lb. rocket-shaped glass bottle to fans at the Fallout Fan Celebration in the desert outside of Las Vegas. The bottles are branded Nuka-Cola Quantum, the fictional flagship product of the Nuka-Cola Corporation.
The Rocket Bottles are a follow-up to Jones Soda’s Fallout-themed Vault-Tec Supply Pack (available at select Costco locations) and custom 4-packs of Sunset Sasparilla (available on the brand’s direct-to-consumer site).