This week’s new product gallery is all about the collabs, whether its Bolthouse teaming with spice maker Tajín for a sweet and zesty smoothie, Jarritos and Taste Salud partnering to celebrate Mexican beverage culture, Sparkling Ice recruiting Cuties for its mini-can line, or Disney and Coca-Cola reaffirming their longstanding ties for a new Star Wars-themed campaign.
Pressed
Energy drinks have increasingly become an on-menu staple at chains like Panera, Dunkin’ and Starbucks. Now Pressed Juicery is putting its own fresh twist on the concept. This week, Pressed introduced two Energy Tonics – Blue Pineapple and Cherry Limeade, priced at $6.95 per 15.2 oz bottle – that combine fruit juice, natural caffeine (120mg) and L-theanine for smooth, steady energy, plus between 5 to6 grams of prebiotic fiber from inulin to support digestion. Learn more about Energy Tonics at pressed.com.
Bolthouse Farms x Tajin
We love a good collaboration, but even this one took us by surprise. Pitched as the ultimate summer refreshment, the limited release of Mangonada Smoothie brings the hugely popular chile-lime seasoning Tajín into a Bolthouse mango smoothie, hopefully hitting the perfect balance of sweet and spicy. Find it in 15.2 oz bottles in stores now, and for more information, visit bolthouse.com.
Star Wars x Coca-Cola
In terms of iconic American commercial institutions that seem destined to live on forever, both Disney and Coca-Cola are near the top of the list. The two companies’ latest project is a global marketing campaign centered around Star Wars called “Refresh Your Galaxy,” which includes 27 limited-edition 12 oz. cans and bottles, split between Original and Zero Sugar, with designs featuring characters from Star Wars. A further three can designs – The Mandalorian and Grogu, First Order Stormtrooper and Chewbacca – will be available exclusively at Disneyland Resort and Walt Disney World Resort. For more information, set coordinates to starwars.com/news/coca-cola-star-wars
Jarritos x Taste Salud
Powder-based drink startup Taste Salud has teamed with one of Mexico’s iconic beverage brands, soda maker Jarritos, on a special co-branded release of four new functional flavors: Jarritos Mandarin with Hydration + Immunity, Jarritos Guava with Hydration + Immunity, Jarritos Fruit Punch with Energy + Focus and Jarritos Lime with Energy + Focus. The brands will be hosting a free pop-up event at Secret Walls HQ tomorrow (Saturday, June 28) that’s open to the public, with free tastings of the new product, tacos and live music. For more information, visit tastesalud.com.
Happy Aging
Protein innovation has been coming thick and fast, and not only in RTD formats. Happy Aging released its new plant-based Lean Muscle Formula, which combines 20 grams of organic pea and pumpkin seed protein with 5 grams of micronized creatine for strength, recovery, cognitive support, plus no gums or fillers. Available in Chocolate and Vanilla, Lean Muscle Formula is priced at $55 for a 20-serving bag and is sold at happyaging.com.
MXXN
For its first new product release in four years, MXXN is aiming to be your relaxation partner during the hot summer months. Available in a 750ml bottle (100mg THC) for $79.99, Barbados Blanco is inspired by white rum from the Caribbean, creating an elevated drinking experience that serves as a 1:1 replacement for alcohol that’s ideal for daquiris and coladas. To learn more, visit enjoymxxn.com.
Spindrift
Spindrift has always made fresh, real fruit its calling card, so it’s no surprise to see them dive into a very on-trend citrus flavor for its new limited summer release, Yuzu Mandarin. Created in partnership with culinary brand Momofuku, the flavor debuted this week as an online exclusive and at Momofuku Noodle Bar in New York City. To learn more, visit drinkspindrift.com.
Nine Dot
Just in time for summer, Atlanta-based Nine Dot is bringing its infused sparkling drinks – available in low dose (3mg THC/5mg CBG) and high dose (10mg THC/10mg CBG) 12 oz. cans – into 4-packs. For more information, visit drinknine.com.
Sparkling Ice
Aren’t they adorable? Sparkling Ice hopes consumers will fall in love with its collab with produce brand Cuties on a limited time release of two new flavors (Mandarin and Orange Cream) in 7.5 oz. mini-cans. The drinks arrive in 10-packs at nationwide retailers starting next month. For more information, visit sparklingice.com.