There’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE, AMASS, Mingle Mocktails, High Brew, Laird Superfood, Saint James Iced Tea and many more.
Optimum Nutrition
Seeking to meet every-increasing demand for high-protein beverages, Optimum Nutrition has arrived with a new 40G Protein Shake in chocolate and vanilla flavors. The new SKUs are available at Costco, BJ’s, Hy-Vee and other retailers (plus Amazon) for $39.99 per 12-pack. Visit optimumnutrition.com for more information.
Pop & Bottle
Pop & Bottle is extending its platform beyond functional matcha and coffee lattes with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide. Each 11 oz. bottle contains coconut water and 25 mg of caffeine per 11 oz. bottle, and comes in three flavors – Matcha Coconut Water, Pomegranate Berry Matcha Coconut Water and Citrus Matcha Coconut Water. Learn more at popandbottle.com.
RYZE
RYZE is adding to its assortment of functional coffee drinks with Ube Vanilla, Matcha and Chai Instant Lattes. The brand added the new varieties to its existing Target lineup of Vanilla, Mocha and Caramel Lattes. Available in 5-count stickpack boxes, each flavor has RYZE’s signature Super6 mushroom blend, with the Chai and Ube varieties containing 50 mg of caffeine and Matcha with 20 mg of caffeine. To learn more, visit ryzesuperfoods.com.
AMASS
After expanding its brand portfolio over the years with non-alc wine and THC drinks, AMASS is stepping into better-for-you cocktail mixers with its newest line. AMASS Electrolyte Mixers, available in four flavors, add 250mg sodium, 20mg magnesium, and 60mg potassium in each 12 oz. can. Get more information at amass.com.
Mountain Dew
Seemingly every brand has an America250-themed product this summer, but this may be the most straightforward: for a limited time, Mountain Dew is now America Dew. You can find this special packaging in stores all summer long, paired with a slew of patriotic promotions and giveaways. For more details, go to mountaindew.com.
BeePop
There’s a new brand seeking a piece of the exploding next-gen soda market: BeePop, a fiber-boosted pop sweetened with raw honey from Georgia Honey Farm and real fruit juice. Available in 12 oz. cans in Strawberry, Citrus and Tropical flavors, this one is rolling out now in Georgia and available online. Head over to beepop.com to learn more.
Bubly
Tell me you love America without saying it, Bubly. The brand is bringing back last year’s red-white-and-blue LTO, Melted Ice Pop, now in Star Spangled packaging ahead of the extended July 4th celebrations. Find it in stores starting Tuesday, May 17, in 8-packs of 12 ounce cans. Learn more at bubly.com.
Chobani
After dropping a limited edition cold brew, Chobani is doubling down on America250 with another special release, this time in coffee creamers. American Blueberry is expected to arrive in June in 24 ounce cartons; Target is the only place where it has been listed so far, suggesting this could be a store exclusive. Go to chobani.com for more details.
Community Coffee
The Baton Rouge brand known for its decadent flavored coffees is playing to type with its newest permanent SKUs: Chocolate Lava Cake and Cinnamon Roll, sold ground in 11 ounce bags ($10.99) and K-Cups (10ct – $10.99; 22ct – $18.27). Head over to communitycoffee.com for more details.
Fabric
Denver-based Fabric is taking a purposeful approach to its latest venture in functional beverages, simply dubbed Zero. Rather than using adaptogens that can take weeks of regular use to unleash their full benefits, the brand is emphasizing L-theanine (150mg per serving) as its lead ingredient. Paired with electrolytes and magnesium glycinate, Zero promises to deliver “calm, focused alertness” without sugar or caffeine. The line is launching this month online in 4-packs ($9.99). Learn more at drinkfabric.com.
Health-Ade
It’s going to be a busy summer at Health-Ade. First comes its new seasonal flavor, Raspberry Lime, now available direct-to-consumer through the brand’s online store. And watch out for another new release, Peach Strawberry Lychee (pictured), to follow sometime in June at Sprouts, Whole Foods and other national retailers. For more information, go to health-ade.com.
High Brew
While brands celebrate America, High Brew is going south of the border to find inspiration for its newest release, Mexican Chocolate Nitro Cold Brew. Think dark chocolate, a touch of sweetness and a creamy nitro finish. It’s available in 12 ounce cans now exclusively at Sprouts locations. Go to highbrewcoffee.com to get more information.
Laird
“Daily green” powders are rapidly gaining popularity, and now functional ready-to-mix specialist Laird Superfood is doubling -down on the category with the relaunch of its Prebiotic Daily Greens, now made with USDA Certified Organic Ingredients. With 22 superfoods per serving, including functional mushrooms, Organic Prebiotic Daily Greens is available online for $69 per 14.8 oz bag, roughly a 30-day supply. It’s also sold as 1 15-day supply of single-serve packets for $39. For more details, head to lairdsuperfood.com.
Mingle Mocktails
Non-alcoholic cocktail maker Mingle has found traction with its Mood sub-line, which is now getting two new flavors. Juicy Watermelon Spritz and Subtly Spicy Margarita are both available next week on Amazon and Mingle’s website for $46.95 for a 12-pack. Head to minglemocktails.com to learn more.
Proda
Bringing together one of soda’s hottest flavors (Shirley Temple) with one of its biggest trends (protein), Proda is hoping it has a winner on its hands. Get this one at Sprouts Farmers Market for $3.49 per 12 oz can (2-for$5 in May). Learn more at drinkproda.com.
Propel
Developed with GLP-1 users specifically in mind, Propel is now delivering protein. The Gatorade sub-brand is releasing a new ready-to-mix powder positioned as a 3-in-1 solution delivering protein (20 grams), fiber (3 grams) and hydration in three flavors: Peach Ginger, Apple Pear and Watermelon. For more information, visit propelwater.com.
Twinings
The storied British tea brand is broadening its Refreshers roster with Blueberry Lemon, now available at select Target stores and on the retailer’s website for $5.99. Go to twiningsusa.com to learn more.
Waterloo
The Texas-born sparkling water brand is taking another detour through Flavortown with its latest batch of Guy Fieri-approved flavors: Apple Pie à la Mode, Coconut Lime Cooler, and Root Beer Float. Head to drinkwaterloo.com to learn more.
Saint James
The premium iced tea brand is adding a summer favorite to its lineup with the launch of Half & Half in 100% recyclable 16 ounce aluminum bottles. You can find it at Target, Kroger, Albertsons, and CVS. For more details, go to saintjamesicedtea.com.
Unwell
The Americana vibes are strong with Unwell, which is dropping Red, White and Blueberry as its summer LTO. Find it exclusively at Target stores and on Target.com this month. Find more information at drinkunwell.com.
Halfday
Summer is beckoning, and Halfday is prepared with a new twist on a seasonal favorite. Watermelon Half & Half is now available exclusively at Whole Foods Market stores nationwide for a limited time. You can get more details at drinkhalfday.com.