Esprizio is a new line of USDA Organic certified sparkling espresso spritz beverages packaged in 8.4 oz cans. The lineup includes Grapefruit, Blood Orange, and Tangerine Chocolate, with each variety blending sparkling water, sugar, coffee, and flavorings into a lightly sweetened, caffeinated format. With 50 to 60 calories, 10 grams of added sugar, and 75 mg of caffeine per can, the brand is taking another swing at making sparkling coffee feel accessible and, in this case, it’s a very good one.
Things that stand out:
- The flavor execution is strong across all three SKUs. Citrus leads the profile, while the coffee is more subdued but still delivers a smooth, bold finish that ties everything together nicely.
- Blood Orange was the standout for us, though all three varieties are enjoyable and feel polished. Tangerine Chocolate is the outlier, but the light touch of chocolate works better than expected.
- The packaging does a very good job of signaling that this is a coffee beverage. The large brand name, centered coffee bean seal, and two-tone color blocking give it a sophisticated, upscale look that should stand out on shelf.
Things to consider:
- Using the word “spritz” gives the brand a more premium feel, but it also creates some risk of consumer confusion since that language is so often associated with alcoholic beverages.
- A more prominent callout for no-alcohol and also a callout for the caffeine content would be helpful.
- Sparkling espresso is still a format that may require some consumer education, even with how well-executed these products are.
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Lapo’s Sparkling Negroni Water
Lapo’s Sparkling Negroni Water is an innovative line extension of its non-alcoholic cocktail lineup, offering a zero-proof take on the classic aperitif in a lighter, more refreshing format. With just 28 calories and 4 grams of added sugar per 12 oz can, the product delivers a vibrant red liquid, lively carbonation, and a flavor profile that closely mirrors the bitterness and citrusy tartness of a traditional negroni all while remaining exceptionally drinkable.
Things that stand out:
- Excellent execution of negroni-inspired flavor, with a well-balanced bitterness and bright tartness that feels authentic yet approachable.
- Light, crisp, and highly refreshing. This is an easy-drinking, almost “crushable” alternative to heavier RTD cocktails.
- Strong visual appeal, with a bold, classic design that pops on shelf and reinforces the cocktail inspiration.
- Meaningfully lower calories and sugar compared to most non-alcoholic cocktails, making it a standout for health-conscious consumers.
- Truly innovative concept; a “negroni water” is a fresh and differentiated take in a crowded category.
Things to consider:
- The lighter body and restrained sweetness, while intentional, may not fully satisfy consumers seeking a one-to-one negroni replacement.
- Brand iconography (such as the bartender logo) being placed on the back of the can feels like a missed opportunity for stronger front-facing branding.
- The positioning between a sparkling water and a cocktail alternative could require additional consumer education.
- As a line extension, we can’t help but question whether this product could cannibalize Lapo’s existing non-alcoholic cocktail offerings or instead expand usage occasions.
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