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Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.
Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.
The flavor profile is exactly what we'd expect from a well-executed flavored sparkling water: clean, crisp, and lightly flavored without overwhelming the palate.
Pharos adds experienced bev-alc senior leadership as sparkling protein drink Waay brings on a new co-founder.
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.
Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.
High fuel prices have consumers cutting back at convenience stores – but not when it comes to energy and protein.
Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.
Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.
This week's new product gallery finds music icons Pharrell and Pusha T back on the 'grind,' FINNSUL finds inspiration on TikTok for its latest collaboration, plus new releases from La Colombe, Huxley, Halfday and more.
Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.
Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.
Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.