Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
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YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
Once Upon a Coconut Names Merson President, Acquires Punch’d Energy
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.
Why Costco’s New Energy Drink Shook Celsius Stock
As brands across CPG know all too well, Costco’s deeply loved Kirkland store brand can reshape a category overnight.
Former Casamigos Team Launches RTD
The former executive team behind Casamigos (excluding its celebrity owners) are at it again with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.
Constellation Brands Agrees To Acquire HOPWTR
The deal comes roughly five years after Constellation's initial investment in HOPWTR in 2021 through its Venture division.
Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.
Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Taste Radio: Your ‘Crazy’ Idea Could Be Worth $1 Billion. Proda Is Up Next.
Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.
New Products: Calm Coffee, Creatine Shakes and Plenty Of Protein
This week's new products gallery features several protein releases (of course) but also sees Prime playing in creatine, Cann and good2grow going "big" (in very different ways), and a sweet coffee treat courtesy of Chobani.
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
Report: Pernod Ricard and Brown-Forman In Merger Talks (UPDATED)
Spirits giants Pernod Ricard and Brown-Forman have reportedly held talks about a possible merger, according to a report from Bloomberg News.
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.