For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."
Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires
The Coke-aligned beverage incubator, which consults and helps to secure retail placement for emerging brands, has begun working with Halen Brands as a broker of record to grow the retail footprint of Only What You Need (OWYN) in national accounts including Walgreens and 7-Eleven.
The inside story on unconventional brand Death Wish Coffee and how it built a thriving direct-to-consumer business; the founders of fast-growing pancake mix brand Birch Benders explain when to trust instinct over data and why it’s important to “get a little over your head sometimes.”
After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.
Massachusetts-based Atomic Coffee Roasters and Cold Craft Juicery have partnered to open a new facility that will serve as the central production and distribution hub for both independent companies.
On the second day of BevNET Live Summer 2018, attendees heard from beverage and venture leaders at Nestlé and PepsiCo about how the conglomerates pick their brand investments, as well as topics such as how to prepare a brand for acquisition and building an optimal growth platform.
The company took the crown from a group of five other innovative early stage beverage brands -- NITRO Beverage Co, Sip City, Cusa Tea, Drink Peloton and Element Shrub -- participating in the final round of the Showdown.
The journey from startup to major brand -- and the nebulous in-between -- was a line through many of the presentations and fireside chat interviews on stage during the 19th edition of BevNET Live.
California-based Clearly Kombucha has been acquired by Molson Coors for an undisclosed fee, marking the multinational brewing company’s first purchase of a non-alcoholic beverage brand.
The finalists moved one step closer to winning the grand prize of $5,000 in cash and additional prizes.
Protein infused water maker Trimino Brands has raised $6 million in capital infusion, led by investment firm Vineyard Point Associates, LLC, the company announced this week.
Austin, Texas-based beverage technology company HeatGenie, which manufactures a self-heating aluminum can, has closed a $6 million round of funding led by ARTIS Labs, with additional investment from Almanac Investments and private individuals.
Why third-wave coffee pioneer and Blue Bottle founder James Freeman isn’t concerned with being ahead of the curve; how Jesse Merrill is changing the way people think about cottage cheese with innovative brand Good Culture; rising up with Mountain Mel’s, a maker of medicinal herbal teas, in this week’s Elevator Talk
