Distribution: Odwalla Returns to the Golden State Under Grupo Jumex
Now under the stewardship of Mexican beverage producer Grupo Jumex, fresh juice brand Odwalla is making its much-anticipated return to the Golden State.
Headlines
Jeff Rubenstein Moves To Food As Khloud CEO
Khloud named former Poppi president and chief growth officer Jeff Rubenstein as its CEO, just five months after launch and amid a slate of distribution gains.
Non-Alc Beverages Decelerate; Energy Drinks Remain ‘Strong’
Weaker volumes dragged down sequential non-alcoholic beverage sales growth during the two weeks ending September 6.
Bev-Alc Sales Dip As Spirits and Wine RTDs Offer Bright Spots
Bev-alc sales declined in the two-week period ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.
Wandering Bear Launches Protein Cold Brew As Whole Foods Exclusive
Wandering Bear’s first-ever canned drink – a dairy-based cold brew latte enhanced with 11 grams of protein per 8 ounce can – arrives today online and exclusively at Whole Foods Market locations.
Kin Euphorics Embarks On Its Next Chapter with Southern Glazer’s
When Kin Euphorics debuted in 2018, the nootropic-infused non-alcoholic alternative was just ahead of its time. Now, the largest U.S. spirits and wine distributor has caught up.
Taste Radio: How Halfday Went From Dorm Room To Disrupting A $9B Category
Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. He opens up about the brand’s early missteps, how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City’s most influential distributors, and how a last-minute decision led to a major investment.
Iris Raises $6.2M To Expand CPG-Focused Financial Platform
AI-powered financial planning and analysis platform Iris plans to accelerate growth after today announcing the closing of a $6.2 million funding round led by Glasswing Ventures.
Wellness on the Rocks: Roxii Supercube Brings Functional Beverages into the Frozen Aisle
Powders and shots have become the go-to formats in the functional beverage category, but Roxii Supercube is targeting a different section of the grocery store: the frozen aisle.
Marketing: Everyday Dose Sponsors ‘Wellness Meets Culture’ Runningman Festival
In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud's new soccer sponsorship and more.
Fever-Tree: U.S. Sales Rise in H1 2025 as Molson Coors Onboards Mixer Brand
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
BevNET Best of 2025 Awards: Nominate the Brands, People, and Innovations Driving the Beverage Industry Forward
BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Since 2007, these honors have recognized innovation, influence, and excellence, and helped shine a spotlight on both breakout stars and established category leaders.
How Adult Non-Alc Brand Stursi Built Buzz Before Its First Can
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
National Beverage Reports Near-Flat Net Sales Growth in FYQ1 Earnings
LaCroix sparkling water maker National Beverage Corp. struggled to meaningfully grow in Q1 of FY 2026, with dollar sales rising only 0.3%. The results largely stemmed from a 4.4% improvement in price/mix, which was offset by a 3.9% decline in case volume.